Moonpig Group Valuation

Is MOON undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of MOON when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MOON (£1.64) is trading below our estimate of fair value (£2.82)

Significantly Below Fair Value: MOON is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for MOON?

Other financial metrics that can be useful for relative valuation.

MOON key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.3x
Enterprise Value/EBITDA9.2x
PEG Ratio1.5x

Price to Earnings Ratio vs Peers

How does MOON's PE Ratio compare to its peers?

The above table shows the PE ratio for MOON vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average12.5x
WOSG Watches of Switzerland Group
8.2x3.0%UK£849.5m
CARD Card Factory
6.1x-1.3%UK£317.9m
PETS Pets at Home Group
15.1x14.8%UK£1.2b
SMWH WH Smith
20.8x18.3%UK£1.6b
MOON Moonpig Group
16.2x10.8%UK£575.1m

Price-To-Earnings vs Peers: MOON is expensive based on its Price-To-Earnings Ratio (16.2x) compared to the peer average (12.5x).


Price to Earnings Ratio vs Industry

How does MOON's PE Ratio compare vs other companies in the GB Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.8%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.8%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: MOON is expensive based on its Price-To-Earnings Ratio (16.2x) compared to the UK Specialty Retail industry average (14.6x).


Price to Earnings Ratio vs Fair Ratio

What is MOON's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MOON PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.2x
Fair PE Ratio13.3x

Price-To-Earnings vs Fair Ratio: MOON is expensive based on its Price-To-Earnings Ratio (16.2x) compared to the estimated Fair Price-To-Earnings Ratio (13.3x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MOON forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£1.64
UK£2.33
+42.2%
17.2%UK£3.00UK£1.65n/a12
Mar ’25UK£1.67
UK£2.27
+35.9%
17.3%UK£3.00UK£1.65n/a10
Feb ’25UK£1.64
UK£2.27
+38.1%
17.3%UK£3.00UK£1.65n/a10
Jan ’25UK£1.57
UK£2.29
+45.9%
17.2%UK£3.00UK£1.65n/a10
Dec ’24UK£1.78
UK£2.31
+29.6%
17.4%UK£3.00UK£1.65n/a10
Nov ’24UK£1.63
UK£2.31
+41.5%
17.4%UK£3.00UK£1.65n/a10
Oct ’24UK£1.63
UK£2.31
+41.2%
17.4%UK£3.00UK£1.65n/a10
Sep ’24UK£1.72
UK£2.26
+31.3%
17.9%UK£3.00UK£1.65n/a11
Aug ’24UK£1.79
UK£2.24
+24.9%
19.7%UK£3.00UK£1.45n/a11
Jul ’24UK£1.44
UK£2.17
+50.7%
26.0%UK£3.00UK£1.20n/a11
Jun ’24UK£1.35
UK£2.17
+60.7%
26.0%UK£3.00UK£1.20n/a11
May ’24UK£1.37
UK£2.30
+68.0%
23.1%UK£3.00UK£1.35n/a10
Apr ’24UK£1.23
UK£2.32
+87.6%
23.7%UK£3.00UK£1.35n/a10
Mar ’24UK£1.13
UK£2.49
+121.2%
20.9%UK£3.00UK£1.35UK£1.679
Feb ’24UK£1.25
UK£2.49
+99.1%
20.9%UK£3.00UK£1.35UK£1.649
Jan ’24UK£1.10
UK£2.49
+125.6%
20.9%UK£3.00UK£1.35UK£1.579
Dec ’23UK£1.61
UK£3.02
+87.4%
22.3%UK£3.90UK£1.65UK£1.789
Nov ’23UK£1.44
UK£3.18
+121.6%
26.4%UK£4.60UK£1.65UK£1.639
Oct ’23UK£1.60
UK£3.46
+116.7%
19.8%UK£4.60UK£2.10UK£1.638
Sep ’23UK£1.80
UK£3.68
+104.4%
20.1%UK£4.60UK£2.10UK£1.728
Aug ’23UK£2.04
UK£3.68
+80.1%
20.1%UK£4.60UK£2.10UK£1.798
Jul ’23UK£2.29
UK£3.90
+70.3%
16.5%UK£4.80UK£2.90UK£1.448
Jun ’23UK£2.51
UK£3.94
+56.6%
16.3%UK£4.80UK£2.90UK£1.358
May ’23UK£1.93
UK£3.67
+89.9%
17.6%UK£4.60UK£2.40UK£1.379
Apr ’23UK£2.35
UK£4.04
+72.0%
24.9%UK£5.40UK£2.40UK£1.238
Mar ’23UK£2.52
UK£4.65
+84.8%
14.4%UK£5.50UK£3.45UK£1.138

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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