Moonpig Group Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

LSE:MOON Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Role	Shares	Max Price
07 Jul 25	SellUK£189,180	Nickyl Raithatha	Individual		87,950	UK£2.15
07 Jul 25	SellUK£111,850	Andy MacKinnon	Individual		51,999	UK£2.15

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of MOON?
Owner Type	Number of Shares	Ownership Percentage
Public Companies	55,057	0.0171%
Private Companies	744,101	0.231%
Employee Share Scheme	832,591	0.258%
State or Government	1,840,000	0.571%
Individual Insiders	7,640,378	2.37%
General Public	21,232,671	6.58%
Institutions	290,099,914	90%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 82.01% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
11.7%	Baillie Gifford & Co.	37,663,165	UK£76.8m	-10.8%	0.05%
9.77%	Liontrust Asset Management PLC	31,501,719	UK£64.3m	-3.12%	0.38%
9.77%	Fidelity International Ltd	31,499,994	UK£64.3m	0.02%	0.03%
5.61%	Aberdeen Group Plc	18,076,992	UK£36.9m	0.39%	0.03%
4.84%	The Vanguard Group, Inc.	15,591,906	UK£31.8m	-7.56%	no data
4.71%	BlackRock, Inc.	15,185,421	UK£31.0m	-10.2%	no data
4.36%	JP Morgan Asset Management	14,047,138	UK£28.7m	10.2%	no data
4.06%	Columbia Management Investment Advisers, LLC	13,084,530	UK£26.7m	-6.19%	0.01%
3.68%	Janus Henderson Group plc	11,857,388	UK£24.2m	-2.47%	0.01%
2.57%	Artemis Investment Management LLP	8,277,883	UK£16.9m	0.76%	0.07%
2.55%	Royal London Asset Management Ltd.	8,207,187	UK£16.7m	1.46%	0.03%
1.92%	Premier Fund Managers Ltd.	6,186,012	UK£12.6m	16.4%	0.22%
1.76%	Legal & General Investment Management Limited	5,680,762	UK£11.6m	-7.22%	no data
1.72%	Jupiter Fund Management Plc	5,547,399	UK£11.3m	-10.4%	0.04%
1.71%	Gresham House Asset Management Limited	5,517,425	UK£11.3m	32.3%	0.75%
1.59%	UBS Asset Management AG	5,126,952	UK£10.5m	7.36%	no data
1.52%	River Global Investors LLP	4,913,728	UK£10.0m	28.2%	0.79%
1.32%	Canaccord Genuity Asset Management Limited	4,250,000	UK£8.7m	-8.6%	0.53%
1.19%	Nickyl Raithatha	3,849,353	UK£7.9m	0%	no data
1.18%	M&G Investment Management Limited	3,816,485	UK£7.8m	12.3%	0.02%
1.07%	Société Générale Société anonyme	3,434,608	UK£7.0m	192%	0.03%
1.06%	Dimensional Fund Advisors LP	3,402,531	UK£6.9m	19.9%	no data
0.82%	Barclays Bank PLC	2,632,687	UK£5.4m	65.1%	0.01%
0.8%	Chelverton Asset Management Limited	2,587,251	UK£5.3m	-2.09%	0.67%
0.78%	Russell Investment Management, LLC	2,501,370	UK£5.1m	-33.5%	0.01%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/11/18 13:18
End of Day Share Price	2025/11/18 00:00
Earnings	2025/04/30
Annual Earnings	2025/04/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Moonpig Group PLC is covered by 17 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Charlotte Barrie	Berenberg
Adam Tomlinson	Berenberg
Karl Burns	Canaccord Genuity