Card Factory plc

LSE:CARD Stock Report

Market Cap: UK£337.1m

Card Factory Valuation

Is CARD undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

6/6

Valuation Score 6/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CARD when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CARD (£0.97) is trading below our estimate of fair value (£2.95)

Significantly Below Fair Value: CARD is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CARD?

Key metric: As CARD is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for CARD. This is calculated by dividing CARD's market cap by their current earnings.
What is CARD's PE Ratio?
PE Ratio8.3x
EarningsUK£40.80m
Market CapUK£337.13m

Price to Earnings Ratio vs Peers

How does CARD's PE Ratio compare to its peers?

The above table shows the PE ratio for CARD vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.7x
PETS Pets at Home Group
10.3x11.1%UK£940.5m
WOSG Watches of Switzerland Group
33.2x27.7%UK£1.4b
SMWH WH Smith
22.6x18.0%UK£1.5b
FRAS Frasers Group
8.7x13.2%UK£2.7b
CARD Card Factory
8.3x15.6%UK£337.1m

Price-To-Earnings vs Peers: CARD is good value based on its Price-To-Earnings Ratio (8.3x) compared to the peer average (18.7x).

Price to Earnings Ratio vs Industry

How does CARD's PE Ratio compare vs other companies in the GB Specialty Retail Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
WRKS TheWorks.co.uk
1.9xn/aUS$15.31m
No more companies available in this PE range
CARD 8.3xIndustry Avg. 14.2xNo. of Companies4PE01020304050+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: CARD is good value based on its Price-To-Earnings Ratio (8.3x) compared to the UK Specialty Retail industry average (14.2x).

Price to Earnings Ratio vs Fair Ratio

What is CARD's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CARD PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio8.3x
Fair PE Ratio14.7x

Price-To-Earnings vs Fair Ratio: CARD is good value based on its Price-To-Earnings Ratio (8.3x) compared to the estimated Fair Price-To-Earnings Ratio (14.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CARD forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£0.97
UK£1.61
+65.6%
13.4%UK£1.85UK£1.25n/a6
Dec ’25UK£0.89
UK£1.66
+86.5%
14.6%UK£2.00UK£1.25n/a7
Nov ’25UK£0.85
UK£1.66
+95.7%
14.6%UK£2.00UK£1.25n/a7
Oct ’25UK£1.01
UK£1.66
+63.8%
14.6%UK£2.00UK£1.25n/a7
Sep ’25UK£1.25
UK£1.57
+25.4%
18.4%UK£2.00UK£1.16n/a7
Aug ’25UK£1.22
UK£1.57
+28.9%
18.4%UK£2.00UK£1.16n/a7
Jul ’25UK£0.94
UK£1.52
+62.5%
20.6%UK£2.00UK£1.16n/a5
Jun ’25UK£0.98
UK£1.49
+52.8%
23.0%UK£1.90UK£1.07n/a4
May ’25UK£1.08
UK£1.49
+38.7%
23.0%UK£1.90UK£1.07n/a4
Apr ’25UK£0.92
UK£1.47
+58.8%
21.4%UK£1.80UK£1.07n/a4
Mar ’25UK£0.94
UK£1.47
+56.3%
21.4%UK£1.80UK£1.07n/a4
Feb ’25UK£0.92
UK£1.47
+59.2%
21.4%UK£1.80UK£1.07n/a4
Jan ’25UK£1.08
UK£1.45
+34.3%
19.9%UK£1.80UK£1.09n/a4
Dec ’24UK£1.00
UK£1.45
+45.3%
19.9%UK£1.80UK£1.09UK£0.894
Nov ’24UK£1.02
UK£1.45
+42.5%
19.9%UK£1.80UK£1.09UK£0.854
Oct ’24UK£1.01
UK£1.45
+43.3%
19.9%UK£1.80UK£1.09UK£1.014
Sep ’24UK£1.03
UK£1.44
+40.1%
18.8%UK£1.75UK£1.10UK£1.254
Aug ’24UK£0.88
UK£1.26
+43.8%
23.2%UK£1.60UK£0.94UK£1.224
Jul ’24UK£0.90
UK£1.26
+40.0%
23.2%UK£1.60UK£0.94UK£0.944
Jun ’24UK£0.90
UK£1.24
+37.9%
25.5%UK£1.60UK£0.86UK£0.984
May ’24UK£1.10
UK£1.12
+2.2%
24.5%UK£1.50UK£0.86UK£1.083
Apr ’24UK£0.87
UK£1.13
+30.3%
18.4%UK£1.35UK£0.86UK£0.924
Mar ’24UK£1.02
UK£1.13
+11.0%
18.4%UK£1.35UK£0.86UK£0.944
Feb ’24UK£0.95
UK£1.13
+19.2%
18.4%UK£1.35UK£0.86UK£0.924
Jan ’24UK£0.78
UK£1.00
+27.9%
28.5%UK£1.35UK£0.65UK£1.084
Dec ’23UK£0.74
UK£0.96
+28.9%
35.6%UK£1.35UK£0.48UK£1.004

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 01:13
End of Day Share Price 2024/12/20 00:00
Earnings2024/07/31
Annual Earnings2024/01/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Card Factory plc is covered by 11 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Joseph BarronBerenberg
Matthew AbrahamBerenberg
Mark PhotiadesCanaccord Genuity