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SMWH logo

WH Smith PLCLSE:SMWH Stock Report

Market Cap UK£841.7m
Share Price
UK£6.75
n/a
1Y-47.7%
7D-0.7%
Portfolio Value
​
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WH Smith PLC

LSE:SMWH Stock Report

Market Cap: UK£841.7m

WH Smith (SMWH) Stock Overview

Operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. More details

SMWH fundamental analysis
Snowflake Score
Valuation2/6
Future Growth5/6
Past Performance0/6
Financial Health2/6
Dividends2/6

Rewards

Earnings are forecast to grow 39.72% per year

Risk Analysis

Has a high level of debt

Dividend of 2.56% is not well covered by earnings


SMWH Community Fair Values

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See what 20 others think this stock is worth. Follow their fair value or set your own to get alerts.

SMWH logo
WH Smith

Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook

Key Takeaways WH Smith's focus on the travel retail sector, particularly in high passenger volume markets, is set to enhance growth and profit margins. Strategic expansion plans, including new store openings and acquisitions, aim to drive revenue growth and market share in North America.
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UK£7.73
FV
10.6% undervalued intrinsic discount
5.90%
Revenue growth p.a.
107
users have viewed this narrative
0users have liked this narrative
0users have commented on this narrative
14users have followed this narrative
SMWH logo
WH Smith

Global Air Travel And Urbanization Will Boost Retail Demand

Key Takeaways Expansion in North America and international format optimization are poised to drive outsized revenue, margin, and earnings gains well above market expectations. Advanced digital transformation and resilient, needs-based retail model uniquely position WH Smith for scalable growth and strong, reliable cash flow generation.
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UK£8.2
FV
15.7% undervalued intrinsic discount
6.52%
Revenue growth p.a.
28
users have viewed this narrative
0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
SMWH logo
WH Smith

Digital Consumer Shift And Rising Costs Will Erode Value

Key Takeaways Heavy dependence on physical travel locations and declining demand for print media threaten long-term revenue stability and margin growth. Rapid international expansion heightens operational risk amid rising costs, volatile travel activity, and strong competition, challenging sustained profitability.
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UK£10
FV
30.9% undervalued intrinsic discount
-3.79%
Revenue growth p.a.
23
users have viewed this narrative
0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
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WH Smith PLC Competitors

Price History & Performance

Summary of share price highs, lows and changes for WH Smith
Historical stock prices
Current Share PriceUK£6.75
52 Week HighUK£12.98
52 Week LowUK£5.86
Beta0.97
1 Month Change5.63%
3 Month Change3.05%
1 Year Change-47.71%
3 Year Change-59.45%
5 Year Change-60.41%
Change since IPO333.43%

Recent News & Updates

WH Smith (LON:SMWH) Has Announced That Its Dividend Will Be Reduced To £0.06

Jan 20
WH Smith (LON:SMWH) Has Announced That Its Dividend Will Be Reduced To £0.06

Recent updates

WH Smith (LON:SMWH) Has Announced That Its Dividend Will Be Reduced To £0.06

Jan 20
WH Smith (LON:SMWH) Has Announced That Its Dividend Will Be Reduced To £0.06

WH Smith (LON:SMWH) Is Reducing Its Dividend To £0.06

Jan 06
WH Smith (LON:SMWH) Is Reducing Its Dividend To £0.06

Market Cool On WH Smith PLC's (LON:SMWH) Revenues

Dec 23
Market Cool On WH Smith PLC's (LON:SMWH) Revenues

Estimating The Fair Value Of WH Smith PLC (LON:SMWH)

Nov 05
Estimating The Fair Value Of WH Smith PLC (LON:SMWH)

Risks Still Elevated At These Prices As WH Smith PLC (LON:SMWH) Shares Dive 40%

Aug 22
Risks Still Elevated At These Prices As WH Smith PLC (LON:SMWH) Shares Dive 40%

The Return Trends At WH Smith (LON:SMWH) Look Promising

Aug 20
The Return Trends At WH Smith (LON:SMWH) Look Promising

Calculating The Intrinsic Value Of WH Smith PLC (LON:SMWH)

Jul 31
Calculating The Intrinsic Value Of WH Smith PLC (LON:SMWH)

At UK£10.80, Is It Time To Put WH Smith PLC (LON:SMWH) On Your Watch List?

Jul 11
At UK£10.80, Is It Time To Put WH Smith PLC (LON:SMWH) On Your Watch List?

WH Smith (LON:SMWH) Has Announced A Dividend Of £0.113

Jun 20
WH Smith (LON:SMWH) Has Announced A Dividend Of £0.113

WH Smith PLC's (LON:SMWH) Shareholders Might Be Looking For Exit

May 27
WH Smith PLC's (LON:SMWH) Shareholders Might Be Looking For Exit

WH Smith (LON:SMWH) Is Experiencing Growth In Returns On Capital

May 08
WH Smith (LON:SMWH) Is Experiencing Growth In Returns On Capital

WH Smith's (LON:SMWH) Soft Earnings Don't Show The Whole Picture

Apr 23
WH Smith's (LON:SMWH) Soft Earnings Don't Show The Whole Picture

WH Smith (LON:SMWH) Will Pay A Dividend Of £0.113

Apr 19
WH Smith (LON:SMWH) Will Pay A Dividend Of £0.113

Is WH Smith PLC (LON:SMWH) Trading At A 27% Discount?

Apr 15
Is WH Smith PLC (LON:SMWH) Trading At A 27% Discount?
User avatar

Smith's Family Kitchen Launch And US Expansion Will Strengthen Market Position

WH Smith's travel business transformation and North American expansion strategy aim to increase sales and market share with rising passenger numbers.

At UK£12.38, Is It Time To Put WH Smith PLC (LON:SMWH) On Your Watch List?

Feb 14
At UK£12.38, Is It Time To Put WH Smith PLC (LON:SMWH) On Your Watch List?

Are Investors Undervaluing WH Smith PLC (LON:SMWH) By 28%?

Jan 12
Are Investors Undervaluing WH Smith PLC (LON:SMWH) By 28%?

WH Smith (LON:SMWH) Is Paying Out A Larger Dividend Than Last Year

Dec 18
WH Smith (LON:SMWH) Is Paying Out A Larger Dividend Than Last Year

WH Smith's (LON:SMWH) Shareholders Will Receive A Bigger Dividend Than Last Year

Dec 04
WH Smith's (LON:SMWH) Shareholders Will Receive A Bigger Dividend Than Last Year

Investors Appear Satisfied With WH Smith PLC's (LON:SMWH) Prospects

Nov 16
Investors Appear Satisfied With WH Smith PLC's (LON:SMWH) Prospects

Is Now The Time To Look At Buying WH Smith PLC (LON:SMWH)?

Sep 24
Is Now The Time To Look At Buying WH Smith PLC (LON:SMWH)?

WH Smith PLC's (LON:SMWH) P/E Is On The Mark

Aug 07
WH Smith PLC's (LON:SMWH) P/E Is On The Mark

WH Smith (LON:SMWH) Is Due To Pay A Dividend Of £0.11

Jun 28
WH Smith (LON:SMWH) Is Due To Pay A Dividend Of £0.11

WH Smith (LON:SMWH) Has Announced A Dividend Of £0.11

Jun 14
WH Smith (LON:SMWH) Has Announced A Dividend Of £0.11

Is Now The Time To Look At Buying WH Smith PLC (LON:SMWH)?

Jun 12
Is Now The Time To Look At Buying WH Smith PLC (LON:SMWH)?

Here's Why WH Smith (LON:SMWH) Can Manage Its Debt Responsibly

May 21
Here's Why WH Smith (LON:SMWH) Can Manage Its Debt Responsibly

WH Smith (LON:SMWH) Will Pay A Dividend Of £0.11

Apr 28
WH Smith (LON:SMWH) Will Pay A Dividend Of £0.11

WH Smith PLC (LON:SMWH) Shares Could Be 34% Above Their Intrinsic Value Estimate

Mar 21
WH Smith PLC (LON:SMWH) Shares Could Be 34% Above Their Intrinsic Value Estimate

Is It Time To Consider Buying WH Smith PLC (LON:SMWH)?

Feb 29
Is It Time To Consider Buying WH Smith PLC (LON:SMWH)?

We Think WH Smith (LON:SMWH) Can Stay On Top Of Its Debt

Jan 08
We Think WH Smith (LON:SMWH) Can Stay On Top Of Its Debt

We Think WH Smith's (LON:SMWH) Robust Earnings Are Conservative

Dec 18
We Think WH Smith's (LON:SMWH) Robust Earnings Are Conservative

WH Smith (LON:SMWH) Has Announced That It Will Be Increasing Its Dividend To £0.208

Dec 13
WH Smith (LON:SMWH) Has Announced That It Will Be Increasing Its Dividend To £0.208

WH Smith (LON:SMWH) Is Increasing Its Dividend To £0.208

Nov 16
WH Smith (LON:SMWH) Is Increasing Its Dividend To £0.208

Shareholder Returns

SMWHGB Specialty RetailGB Market
7D-0.7%0.5%0.4%
1Y-47.7%6.7%19.9%

Return vs Industry: SMWH underperformed the UK Specialty Retail industry which returned 4.4% over the past year.

Return vs Market: SMWH underperformed the UK Market which returned 18.8% over the past year.

Price Volatility

Is SMWH's price volatile compared to industry and market?
SMWH volatility
SMWH Average Weekly Movement5.5%
Specialty Retail Industry Average Movement4.5%
Market Average Movement4.8%
10% most volatile stocks in GB Market11.3%
10% least volatile stocks in GB Market2.6%

Stable Share Price: SMWH has not had significant price volatility in the past 3 months compared to the UK market.

Volatility Over Time: SMWH's weekly volatility (5%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
17929,290Andrew Harrisonwww.whsmithplc.co.uk

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas.

WH Smith PLC Fundamentals Summary

How do WH Smith's earnings and revenue compare to its market cap?
SMWH fundamental statistics
Market capUK£841.69m
Earnings (TTM)-UK£31.00m
Revenue (TTM)UK£1.55b
0.5x
P/S Ratio
-27.2x
P/E Ratio

Is SMWH overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
SMWH income statement (TTM)
RevenueUK£1.55b
Cost of RevenueUK£664.00m
Gross ProfitUK£889.00m
Other ExpensesUK£920.00m
Earnings-UK£31.00m

Last Reported Earnings

Aug 31, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.25
Gross Margin57.24%
Net Profit Margin-2.00%
Debt/Equity Ratio245.2%

How did SMWH perform over the long term?

See historical performance and comparison

Dividends

2.6%
Current Dividend Yield
-71%
Payout Ratio

Does SMWH pay a reliable dividends?

See SMWH dividend history and benchmarks
When do you need to buy SMWH by to receive an upcoming dividend?
WH Smith dividend dates
Ex Dividend DateJan 22 2026
Dividend Pay DateFeb 12 2026
Days until Ex dividend12 days
Days until Dividend pay date9 days

Does SMWH pay a reliable dividends?

See SMWH dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/02 16:51
End of Day Share Price 2026/01/30 00:00
Earnings2025/08/31
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WH Smith PLC is covered by 27 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard TaylorBarclays
Luka TrnovsekBerenberg
Jack CummingsBerenberg