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WH Smith PLC Stock Price

LSE:SMWH Community·UK£613.4m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 24 Fair Values set on narratives written by author

SMWH Share Price Performance

UK£4.08
-6.59 (-61.80%)
UK£4.70
Fair Value
UK£4.08
-6.59 (-61.80%)
13.3% undervalued intrinsic discount
UK£4.70
Fair Value
Price UK£4.08
AnalystConsensusTarget UK£4.70
AnalystHighTarget UK£5.75
AnalystLowTarget UK£3.70

SMWH Community Narratives

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Fair Value UK£4.7 13.3% undervalued intrinsic discount

Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook

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·
Fair Value UK£5.75 29.1% undervalued intrinsic discount

Global Air Travel And Urbanization Will Boost Retail Demand

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Fair Value UK£3.7 10.2% overvalued intrinsic discount

Digital Consumer Shift And Rising Costs Will Erode Value

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UK£5.75
29.1% undervalued intrinsic discount
Profit Margin
6.35%
Future PE
9.12x
Price in 2029
UK£8.32
UK£3.7
10.2% overvalued intrinsic discount
Profit Margin
4.54%
Future PE
8.69x
Price in 2029
UK£5.35

Trending Discussion

No trending discussion available.

Updated Narratives

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SMWH: Future Upside Will Emerge As Travel Rebound Supports Cash Generation

Fair Value: UK£4.7 13.3% undervalued intrinsic discount
15 users have set this as their fair value
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SMWH: Rebased Expectations Will Support Future Upside From Travel Recovery Execution

Fair Value: UK£5.75 29.1% undervalued intrinsic discount
2 users have set this as their fair value
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SMWH: Future Equity Issuance And Dividend Suspension Will Pressure Risk Reward Profile

Fair Value: UK£3.7 10.2% overvalued intrinsic discount
1 users have set this as their fair value
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Snowflake Analysis

Reasonable growth potential with low risk.

3 Risks
1 Reward

WH Smith PLC Key Details

UK£1.6b

Revenue

UK£685.0m

Cost of Revenue

UK£900.0m

Gross Profit

UK£949.0m

Other Expenses

-UK£49.0m

Earnings

Last Reported Earnings
Feb 28, 2026
Next Reporting Earnings
n/a
-0.33
56.78%
-3.09%
337.9%
View Full Analysis

About SMWH

Founded
1792
Employees
9290
CEO
Andrew Harrison
WebsiteView website
www.whsmithplc.co.uk

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.

Recent SMWH News & Updates

Narrative Update Jul 14

SMWH: Future Upside Will Emerge As Travel Rebound Supports Cash Generation

The analyst price target for WH Smith has been reduced in line with recent Street moves, falling from about £6.26 to roughly £4.70. Analysts are factoring in updated assumptions around revenue growth, profit margins and a lower future P/E multiple, while still differing in their individual ratings on the stock.
Narrative Update Jun 29

SMWH: Rebased Expectations Will Support Future Upside From Travel Recovery Execution

The latest Narrative Update on WH Smith reflects a reduced analyst price target to £5.75 from £7.00, as analysts factor in softer revenue growth assumptions, a lower future P/E and adjustments to fair value, despite slightly firmer profit margin expectations. Analyst Commentary Recent research coverage on WH Smith has converged around lower price targets and more neutral ratings, as analysts reset expectations for growth, valuation multiples and execution risk.

Recent updates

No updates