SMWH Share Price Performance
UK£6.51
-6.02 (-48.04%)
19.9% undervalued intrinsic discount
UK£8.13
Fair Value
Price UK£6.51
AnalystConsensusTarget UK£8.13
AnalystHighTarget UK£16.00
AnalystLowTarget UK£10.00
Fair ValueUK£8.13
Share Pricen/a
WH Smith PLC Stock Price
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SMWH Community Narratives
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Fair Value UK£8.13 19.9% undervalued intrinsic discount
Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook
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Fair Value UK£15.9 59.0% undervalued intrinsic discount
Global Air Travel And Urbanization Will Boost Retail Demand
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Fair Value UK£10 34.9% undervalued intrinsic discount
Digital Consumer Shift And Rising Costs Will Erode Value
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Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook
Key Takeaways WH Smith's focus on the travel retail sector, particularly in high passenger volume markets, is set to enhance growth and profit margins. Strategic expansion plans, including new store openings and acquisitions, aim to drive revenue growth and market share in North America.Read more
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UK£8.13
19.9% undervalued intrinsic discount
AnalystConsensusTarget Fair Value
Revenue growth
-2.25% p.a.
Profit Margin
5.52%
Future PE
14.78x
Share price in 2028
UK£11.56
Global Air Travel And Urbanization Will Boost Retail Demand
Key Takeaways Expansion in North America and international format optimization are poised to drive outsized revenue, margin, and earnings gains well above market expectations. Advanced digital transformation and resilient, needs-based retail model uniquely position WH Smith for scalable growth and strong, reliable cash flow generation.Read more
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UK£15.9
59.0% undervalued intrinsic discount
AnalystHighTarget Fair Value
Revenue growth
-1.67% p.a.
Profit Margin
8.77%
Future PE
16.85x
Share price in 2028
UK£21.84
Digital Consumer Shift And Rising Costs Will Erode Value
Key Takeaways Heavy dependence on physical travel locations and declining demand for print media threaten long-term revenue stability and margin growth. Rapid international expansion heightens operational risk amid rising costs, volatile travel activity, and strong competition, challenging sustained profitability.Read more
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AN
UK£10
34.9% undervalued intrinsic discount
AnalystLowTarget Fair Value
Revenue growth
-3.79% p.a.
Profit Margin
6.99%
Future PE
13.52x
Share price in 2028
UK£13.08
Recently Updated Narratives
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Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook
Fair Value: UK£8.13 19.9% undervalued intrinsic discount
11 followersusers have followed this narrative
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AN
Digital Consumer Shift And Rising Costs Will Erode Value
Fair Value: UK£10 34.9% undervalued intrinsic discount
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Global Air Travel And Urbanization Will Boost Retail Demand
Fair Value: UK£15.9 59.0% undervalued intrinsic discount
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Snowflake Analysis
WH Smith PLC Key Details
Last Reported Earnings
Feb 28, 2025
Next Reporting Earnings
Dec 16, 2025
- 0.056
- 63.82%
- 0.36%
- 129.7%
About SMWH
- Founded
- 1792
- Employees
- 14451
- CEO
- WebsiteView website
WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. The company offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. It also sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books. The company sells its products through digital channels, such as whsmith.co.uk, funkypigeon.com, cultpens.com, Treeofhearts.co.uk, and dottyaboutpaper.co.uk; and franchised stores. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.
