Lamar Advertising Valuation

Is 6LA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 6LA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 6LA (€124) is trading below our estimate of fair value (€275.41)

Significantly Below Fair Value: 6LA is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for 6LA?

Key metric: As 6LA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 6LA. This is calculated by dividing 6LA's market cap by their current earnings.
What is 6LA's PE Ratio?
PE Ratio26.1x
EarningsUS$511.79m
Market CapUS$13.34b

Price to Earnings Ratio vs Peers

How does 6LA's PE Ratio compare to its peers?

The above table shows the PE ratio for 6LA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average17.3x
GLPI Gaming and Leisure Properties
18x4.7%US$14.4b
EPR EPR Properties
19.4x6.5%US$3.4b
OUT OUTFRONT Media
13.8x-21.5%US$3.2b
EDUCA 18 Fideicomiso Irrevocable No. F/3277 en Banco Invex S. A. Institución de Banca Múltiple INVEX Grupo
18.1xn/aMex$69.6b
6LA Lamar Advertising
26.1x10.1%€13.3b

Price-To-Earnings vs Peers: 6LA is expensive based on its Price-To-Earnings Ratio (26.1x) compared to the peer average (17.3x).


Price to Earnings Ratio vs Industry

How does 6LA's PE Ratio compare vs other companies in the Global Specialized REITs Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
6LA 26.1xIndustry Avg. 19.1xNo. of Companies8PE01632486480+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 6LA is expensive based on its Price-To-Earnings Ratio (26.1x) compared to the Global Specialized REITs industry average (19.1x).


Price to Earnings Ratio vs Fair Ratio

What is 6LA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

6LA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate 6LA's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 6LA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentn/a
€126.90
0%
10.3%€151.52€115.53n/a5
Nov ’25n/a
€119.78
0%
5.6%€131.65€113.11n/a5
Oct ’25n/a
€115.39
0%
5.0%€125.43€109.30n/a5
Sep ’25€111.00
€117.24
+5.6%
5.5%€128.23€111.74n/a4
Aug ’25€108.00
€116.13
+7.5%
4.4%€124.67€111.74n/a4
Jul ’25n/a
€111.42
0%
2.7%€114.79€107.44n/a3
Jun ’25n/a
€111.12
0%
1.7%€113.29€108.65n/a3
May ’25n/a
€108.98
0%
4.2%€114.29€103.05n/a3
Apr ’25n/a
€104.89
0%
5.2%€112.58€100.59n/a3
Mar ’25n/a
€104.89
0%
5.2%€112.58€100.59n/a3
Feb ’25€97.50
€94.48
-3.1%
8.0%€102.74€84.39n/a3
Jan ’25€97.00
€94.48
-2.6%
8.0%€102.74€84.39n/a3
Dec ’24n/a
€92.95
0%
8.8%€104.45€85.80n/a3
Nov ’24n/a
€93.98
0%
9.5%€106.32€85.44n/a3
Oct ’24n/a
€91.48
0%
8.9%€101.77€81.78n/a3
Sep ’24n/a
€91.48
0%
8.9%€101.77€81.78€111.003
Aug ’24n/a
€97.99
0%
6.0%€105.25€90.73€108.003
Jul ’24€90.50
€97.99
+8.3%
6.0%€105.25€90.73n/a3
Jun ’24n/a
€97.99
0%
6.0%€105.25€90.73n/a3
May ’24n/a
€100.09
0%
4.1%€105.24€95.26n/a3
Apr ’24n/a
€105.04
0%
2.5%€108.80€103.17n/a3
Mar ’24€97.50
€105.04
+7.7%
2.5%€108.80€103.17n/a3
Feb ’24n/a
€106.39
0%
4.1%€110.41€100.37€97.503
Jan ’24n/a
€106.39
0%
4.1%€110.41€100.37€97.003
Dec ’23n/a
€106.39
0%
4.1%€110.41€100.37n/a3
Nov ’23n/a
€107.98
0%
2.3%€111.23€105.38n/a3

Analyst Forecast: Target price is less than 20% higher than the current share price.


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