Loading...
6LA logo

Lamar Advertising CompanyDB:6LA Stock Report

Market Cap €14.0b
Share Price
n/a
1Yn/a
7D1.5%
1D0.7%
Portfolio Value
View

Lamar Advertising Company

DB:6LA Stock Report

Market Cap: €14.0b

Lamar Advertising (6LA) Stock Overview

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. More details

6LA fundamental analysis
Snowflake Score
Valuation3/6
Future Growth2/6
Past Performance5/6
Financial Health2/6
Dividends4/6

6LA Community Fair Values

Create Narrative

See what others think this stock is worth. Follow their fair value or set your own to get alerts.

NEW499,106 members

Join community and earn perks

Gain real feedbackFrom our editorial team, personally. Not silence.
Grow your followingReal investors. The kind who actually invest, not scroll past.
Unlock free accessFree premium subscription for consistent and quality authors.
BL
BlackGoat
IN
Investingwilly
RO
RockeTeller
AG
Agricola
499,106 investors already sharing narratives

Lamar Advertising Company Competitors

Price History & Performance

Summary of share price highs, lows and changes for Lamar Advertising
Historical stock prices
Current Share PriceUS$137.00
52 Week HighUS$137.00
52 Week LowUS$103.00
Beta1.22
1 Month Change4.58%
3 Month Change24.55%
1 Year Changen/a
3 Year Change53.07%
5 Year Change51.38%
Change since IPO491.03%

Recent News & Updates

Recent updates

Shareholder Returns

6LADE Specialized REITsDE Market
7D1.5%0%0%
1Yn/a0%0%

Return vs Industry: Insufficient data to determine how 6LA performed against the German Specialized REITs industry.

Return vs Market: Insufficient data to determine how 6LA performed against the German Market.

Price Volatility

Is 6LA's price volatile compared to industry and market?
6LA volatility
6LA Average Weekly Movement4.4%
Specialized REITs Industry Average Movement0%
Market Average Movement0%
10% most volatile stocks in DE Market0%
10% least volatile stocks in DE Market0%

Stable Share Price: 6LA has not had significant price volatility in the past 3 months compared to the German market.

Volatility Over Time: 6LA's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19023,500Sean Reillywww.lamar.com

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays.

Lamar Advertising Company Fundamentals Summary

How do Lamar Advertising's earnings and revenue compare to its market cap?
6LA fundamental statistics
Market cap€13.97b
Earnings (TTM)€480.10m
Revenue (TTM)€2.00b
29.2x
P/E Ratio
7.0x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
6LA income statement (TTM)
RevenueUS$2.29b
Cost of RevenueUS$750.18m
Gross ProfitUS$1.54b
Other ExpensesUS$989.12m
EarningsUS$549.32m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)5.41
Gross Margin67.22%
Net Profit Margin24.00%
Debt/Equity Ratio356.0%

How did 6LA perform over the long term?

See historical performance and comparison

Dividends

4.1%
Current Dividend Yield
79%
Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/06 05:06
End of Day Share Price 2026/07/06 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Lamar Advertising Company is covered by 22 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Anthony DiClementeBarclays
George HawkeyBarclays
Frederick MoranBenchmark Company