Björn Borg Valuation

Q: What is the Fair Price of 6BB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

6BB (€4.43) is trading below our estimate of [[fair value]] (€7.74)

Is 6BB undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 6BB when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 6BB (€4.43) is trading below our estimate of fair value (€7.74)

Significantly Below Fair Value: 6BB is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 6BB?

Key metric: As 6BB is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 6BB. This is calculated by dividing 6BB's market cap by their current earnings.
What is 6BB's PE Ratio?
PE Ratio	16.8x
Earnings	SEK 77.63m
Market Cap	SEK 1.30b

6BB key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	1.6x
Enterprise Value/EBITDA	16.5x
PEG Ratio	1.3x

Price to Earnings Ratio vs Peers

How does 6BB's PE Ratio compare to its peers?

The above table shows the PE ratio for 6BB vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	22.3x
BIJ Bijou Brigitte modische Accessoires	11.2x	n/a	€268.7m
BOSS Hugo Boss	10.6x	13.1%	€2.3b
ML2 Ming Le Sports	46.6x	n/a	€4.3m
LEI Leifheit	21x	15.4%	€155.4m
6BB Björn Borg	16.8x	13.4%	€1.3b

Price-To-Earnings vs Peers: 6BB is good value based on its Price-To-Earnings Ratio (16.8x) compared to the peer average (22.3x).

Price to Earnings Ratio vs Industry

How does 6BB's PE Ratio compare vs other companies in the European Luxury Industry?

4 Companies	Price / Earnings	Estimated Growth	Market Cap

4 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: 6BB is expensive based on its Price-To-Earnings Ratio (16.8x) compared to the European Luxury industry average (14.4x).

Price to Earnings Ratio vs Fair Ratio

What is 6BB's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

6BB PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	16.8x
Fair PE Ratio	12x

Price-To-Earnings vs Fair Ratio: 6BB is expensive based on its Price-To-Earnings Ratio (16.8x) compared to the estimated Fair Price-To-Earnings Ratio (12x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 6BB forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	€4.43	€5.88 +33.0%	1.5%	€5.97	€5.80	n/a	2
Nov ’25	€4.82	€5.99 +24.4%	0.7%	€6.03	€5.95	n/a	2
Oct ’25	€5.29	€5.99 +13.2%	0.7%	€6.03	€5.95	n/a	2
Sep ’25	€5.51	€5.99 +8.7%	0.7%	€6.03	€5.95	n/a	2

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.