Björn Borg Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Henrik Bunge
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 11.5yrs |
| CEO ownership | n/a |
| Management average tenure | 6.1yrs |
| Board average tenure | 7.8yrs |
Recent management updates
Recent updates
CEO
Henrik Bunge (52 yo)
Mr. Henrik Bunge is Director of Online Brands Nordic AB (publ) from 2021. Mr. Bunge has been the Chief Executive Officer of Björn Borg AB (publ) since August 1, 2014 and served as its President until Novem...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Executive Officer | 11.5yrs | no data | no data | |
| Chief Financial Officer | 7.3yrs | no data | no data | |
| Chief Operating Officer | 5.3yrs | no data | no data | |
| General Counsel | no data | no data | no data | |
| Chief Marketing Officer | 6.1yrs | no data | no data | |
| Head of Sustainability | no data | no data | no data | |
| Head of Product and Sourcing | no data | no data | no data | |
| Chief Growth Officer | 2.1yrs | no data | no data |
Experienced Management: 6BB's management team is seasoned and experienced (6.1 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 28.1yrs | SEK 296.00k | 6.52% € 9.7m | |
| Independent Director | 22.1yrs | SEK 270.00k | 3.58% € 5.3m | |
| Independent Director | 10.8yrs | SEK 545.00k | 0.24% € 355.0k | |
| Independent Director | 7.8yrs | SEK 191.00k | 0.080% € 118.3k | |
| Independent Chairman of the Board | 3.8yrs | SEK 191.00k | 1.52% € 2.3m | |
| Independent Director | 4.8yrs | SEK 191.00k | 0.048% € 71.0k | |
| Director | less than a year | no data | no data |
Experienced Board: 6BB's board of directors are considered experienced (7.8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/02/22 18:52 |
| End of Day Share Price | 2026/02/20 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Niklas Ekman | Carnegie Investment Bank AB |
| Bile Daar | Danske Bank |
| Asgeir Birkeland | DNB Carnegie |