Björn Borg (6BB) Stock Overview
Manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 6/6 |
| Financial Health | 6/6 |
| Dividends | 4/6 |
6BB Community Fair Values
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Björn Borg AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 5.73 |
| 52 Week High | SEK 6.15 |
| 52 Week Low | SEK 4.18 |
| Beta | 1.26 |
| 1 Month Change | 2.14% |
| 3 Month Change | 8.94% |
| 1 Year Change | 9.56% |
| 3 Year Change | 91.96% |
| 5 Year Change | n/a |
| Change since IPO | 116.47% |
Recent News & Updates
Recent updates
Shareholder Returns
| 6BB | DE Luxury | DE Market | |
|---|---|---|---|
| 7D | 5.9% | 2.0% | 1.6% |
| 1Y | 9.6% | -32.6% | 7.9% |
Return vs Industry: 6BB exceeded the German Luxury industry which returned -32.6% over the past year.
Return vs Market: 6BB exceeded the German Market which returned 7.9% over the past year.
Price Volatility
| 6BB volatility | |
|---|---|
| 6BB Average Weekly Movement | 4.8% |
| Luxury Industry Average Movement | 4.0% |
| Market Average Movement | 5.4% |
| 10% most volatile stocks in DE Market | 14.0% |
| 10% least volatile stocks in DE Market | 2.6% |
Stable Share Price: 6BB has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: 6BB's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1984 | 147 | Henrik Bunge | www.bjornborg.com |
Björn Borg AB (publ), together with its subsidiaries, manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites.
Björn Borg AB (publ) Fundamentals Summary
| 6BB fundamental statistics | |
|---|---|
| Market cap | €148.79m |
| Earnings (TTM) | €8.63m |
| Revenue (TTM) | €97.88m |
Is 6BB overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| 6BB income statement (TTM) | |
|---|---|
| Revenue | SEK 1.04b |
| Cost of Revenue | SEK 503.67m |
| Gross Profit | SEK 540.22m |
| Other Expenses | SEK 448.16m |
| Earnings | SEK 92.06m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Apr 29, 2026
| Earnings per share (EPS) | 3.66 |
| Gross Margin | 51.75% |
| Net Profit Margin | 8.82% |
| Debt/Equity Ratio | 17.6% |
How did 6BB perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/02/22 18:52 |
| End of Day Share Price | 2026/02/20 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Niklas Ekman | Carnegie Investment Bank AB |
| Bile Daar | Danske Bank |
| Asgeir Birkeland | DNB Carnegie |