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Simei MediaLtd SZSE:002712 Stock Report

Last Price


Market Cap







15 Aug, 2022


Company Financials
2712 fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance2/6
Financial Health4/6

2712 Stock Overview

Simei Media Co., Ltd. operates as an advertising company in China.

Simei MediaLtd Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Simei MediaLtd
Historical stock prices
Current Share PriceCN¥4.69
52 Week HighCN¥6.19
52 Week LowCN¥3.53
1 Month Change18.73%
3 Month Change21.82%
1 Year Change8.57%
3 Year Change-34.68%
5 Year Change-64.55%
Change since IPO-34.61%

Recent News & Updates

Shareholder Returns

2712CN MediaCN Market

Return vs Industry: 002712 exceeded the CN Media industry which returned -8.2% over the past year.

Return vs Market: 002712 exceeded the CN Market which returned -10.1% over the past year.

Price Volatility

Is 2712's price volatile compared to industry and market?
2712 volatility
2712 Average Weekly Movement4.9%
Media Industry Average Movement5.4%
Market Average Movement6.0%
10% most volatile stocks in CN Market9.1%
10% least volatile stocks in CN Market3.9%

Stable Share Price: 002712 is not significantly more volatile than the rest of CN stocks over the past 3 months, typically moving +/- 5% a week.

Volatility Over Time: 002712's weekly volatility (5%) has been stable over the past year.

About the Company


Simei Media Co., Ltd. operates as an advertising company in China. It offers brand management, creative advertising, entertainment content, digital interaction, full-borne media planning and buying, public relations promotion, and effectiveness measurement services. The company was founded in 2000 and is based in Hangzhou, China.

Simei MediaLtd Fundamentals Summary

How do Simei MediaLtd's earnings and revenue compare to its market cap?
2712 fundamental statistics
Market CapCN¥2.54b
Earnings (TTM)CN¥33.30m
Revenue (TTM)CN¥4.26b


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
2712 income statement (TTM)
Cost of RevenueCN¥3.97b
Gross ProfitCN¥288.61m
Other ExpensesCN¥255.30m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)0.061
Gross Margin6.78%
Net Profit Margin0.78%
Debt/Equity Ratio13.8%

How did 2712 perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is 2712 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 0/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 2712?

Other financial metrics that can be useful for relative valuation.

2712 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.5x
Enterprise Value/EBITDA64.1x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does 2712's PE Ratio compare to its peers?

2712 PE Ratio vs Peers
The above table shows the PE ratio for 2712 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average47.1x
002995 Beijing Quanshi World Online Network Information
300781 Guangdong Insight Brand Marketing GroupLtd
603825 Hylink Digital Solution
000607 Zhejiang Huamei Holding
002712 Simei MediaLtd

Price-To-Earnings vs Peers: 002712 is expensive based on its Price-To-Earnings Ratio (76.3x) compared to the peer average (47.1x).

Price to Earnings Ratio vs Industry

How does 2712's PE Ratio compare vs other companies in the CN Media Industry?

Price-To-Earnings vs Industry: 002712 is expensive based on its Price-To-Earnings Ratio (76.3x) compared to the CN Media industry average (27.9x)

Price to Earnings Ratio vs Fair Ratio

What is 2712's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

2712 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio76.3x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate 002712's Price-To-Earnings Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of 2712 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 002712 (CN¥4.69) is trading above our estimate of fair value (CN¥0.01)

Significantly Below Fair Value: 002712 is trading above our estimate of fair value.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Simei MediaLtd forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Simei MediaLtd has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

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  • Examine Simei MediaLtd's financial health to determine how well-positioned it is against times of financial stress by looking at its level of debt over time and how much cash it has left.

Past Performance

How has Simei MediaLtd performed over the past 5 years?

Past Performance Score


Past Performance Score 2/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: 002712 has a large one-off gain of CN¥44.7M impacting its March 31 2022 financial results.

Growing Profit Margin: 002712 became profitable in the past.

Past Earnings Growth Analysis

Earnings Trend: 002712 has become profitable over the past 5 years, growing earnings by -66.2% per year.

Accelerating Growth: 002712 has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: 002712 has become profitable in the last year, making it difficult to compare its past year earnings growth to the Media industry (7.1%).

Return on Equity

High ROE: 002712's Return on Equity (1.8%) is considered low.

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Financial Health

How is Simei MediaLtd's financial position?

Financial Health Score


Financial Health Score 4/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: 002712's short term assets (CN¥2.1B) exceed its short term liabilities (CN¥777.6M).

Long Term Liabilities: 002712's short term assets (CN¥2.1B) exceed its long term liabilities (CN¥111.0M).

Debt to Equity History and Analysis

Debt Level: 002712 has more cash than its total debt.

Reducing Debt: 002712's debt to equity ratio has increased from 7.7% to 13.8% over the past 5 years.

Debt Coverage: 002712's debt is well covered by operating cash flow (28.1%).

Interest Coverage: 002712's interest payments on its debt are not well covered by EBIT (3x coverage).

Balance Sheet

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What is Simei MediaLtd current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate 002712's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate 002712's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if 002712's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if 002712's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: 002712 is not paying a notable dividend for the CN market.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as 002712 has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Simei MediaLtd has no CEO, or we have no data on them.

Leadership Team

Experienced Management: 002712's management team is considered experienced (2.4 years average tenure).

Board Members

Experienced Board: 002712's board of directors are not considered experienced ( 2.4 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Simei Media Co.,Ltd.'s employee growth, exchange listings and data sources

Key Information

  • Name: Simei Media Co.,Ltd.
  • Ticker: 2712
  • Exchange: SZSE
  • Founded: 2000
  • Industry: Advertising
  • Sector: Media
  • Implied Market Cap: CN¥2.541b
  • Shares outstanding: 541.86m
  • Website:

Number of Employees


  • Simei Media Co.,Ltd.
  • No. 59, Nanfu Road
  • Shangcheng District
  • Hangzhou
  • Zhejiang Province
  • China


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/08/15 00:00
End of Day Share Price2022/08/15 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.