Amazon.com Valuation
Is AMZ undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
2/6Valuation Score 2/6
Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of AMZ when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: AMZ (€211.65) is trading below our estimate of fair value (€291.07)
Significantly Below Fair Value: AMZ is trading below fair value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for AMZ?
Key metric: As AMZ is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.
| What is AMZ's PE Ratio? | |
|---|---|
| PE Ratio | 47.4x |
| Earnings | US$49.87b |
| Market Cap | US$2.37t |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 3.9x |
| Enterprise Value/EBITDA | 21.8x |
| PEG Ratio | 2.5x |
Price to Earnings Ratio vs Peers
How does AMZ's PE Ratio compare to its peers?
| Company | Forward PE | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 17.1x | ||
BABA Alibaba Group Holding | 15.9x | 14.9% | US$186.6b |
PRX Prosus | 12.4x | 1.9% | €94.7b |
PDD PDD Holdings | 9.3x | 13.9% | US$138.2b |
WES Wesfarmers | 30.9x | 8.2% | AU$79.0b |
AMZ Amazon.com | 47.4x | 19.3% | €2.4t |
Price-To-Earnings vs Peers: AMZ is expensive based on its Price-To-Earnings Ratio (47.4x) compared to the peer average (30x).
Price to Earnings Ratio vs Industry
How does AMZ's PE Ratio compare vs other companies in the Global Multiline Retail Industry?
| 6 Companies | Price / Earnings | Estimated Growth | Market Cap |
|---|---|---|---|
| 6 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Earnings vs Industry: AMZ is expensive based on its Price-To-Earnings Ratio (47.4x) compared to the Global Multiline Retail industry average (22.1x).
Price to Earnings Ratio vs Fair Ratio
What is AMZ's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PE Ratio | 47.4x |
| Fair PE Ratio | n/a |
Price-To-Earnings vs Fair Ratio: Insufficient data to calculate AMZ's Price-To-Earnings Fair Ratio for valuation analysis.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | €211.65 | €229.94 +8.6% | 8.8% | €273.14 | €172.51 | n/a | 64 |
| Dec ’25 | n/a | €223.83 0% | 7.4% | €272.03 | €171.81 | n/a | 64 |
| Nov ’25 | €184.20 | €210.91 +14.5% | 8.5% | €263.00 | €166.10 | n/a | 62 |
| Oct ’25 | €170.04 | €198.19 +16.6% | 7.8% | €238.00 | €161.66 | n/a | 59 |
| Sep ’25 | €154.70 | €197.66 +27.8% | 7.0% | €226.63 | €162.52 | n/a | 58 |
| Aug ’25 | €166.92 | €205.81 +23.3% | 6.7% | €231.25 | €166.50 | n/a | 59 |
| Jul ’25 | €175.44 | €204.59 +16.6% | 6.0% | €228.17 | €167.63 | n/a | 58 |
| Jun ’25 | n/a | €202.32 0% | 6.0% | €226.23 | €166.21 | n/a | 57 |
| May ’25 | n/a | €201.58 0% | 6.7% | €229.15 | €149.65 | n/a | 57 |
| Apr ’25 | €165.66 | €192.43 +16.2% | 6.5% | €214.13 | €139.65 | n/a | 56 |
| Mar ’25 | n/a | €188.45 0% | 8.2% | €212.54 | €138.62 | n/a | 56 |
| Feb ’25 | n/a | €170.12 0% | 9.0% | €212.36 | €138.50 | n/a | 52 |
| Jan ’25 | n/a | €160.92 0% | 10.2% | €208.84 | €124.21 | n/a | 53 |
| Dec ’24 | n/a | €159.94 0% | 9.9% | €211.49 | €125.79 | n/a | 52 |
| Nov ’24 | €120.94 | €163.19 +34.9% | 10.1% | €217.67 | €128.71 | €184.20 | 51 |
| Oct ’24 | €121.40 | €159.88 +31.7% | 10.6% | €215.37 | €126.41 | €170.04 | 49 |
| Sep ’24 | €123.82 | €155.63 +25.7% | 11.2% | €210.61 | €118.95 | €154.70 | 51 |
| Aug ’24 | €120.12 | €133.86 +11.4% | 13.1% | €200.07 | €90.03 | €166.92 | 52 |
| Jul ’24 | €119.54 | €130.98 +9.6% | 13.5% | €201.56 | €82.46 | €175.44 | 51 |
| Jun ’24 | €112.66 | €128.97 +14.5% | 13.8% | €205.06 | €83.89 | n/a | 47 |
| May ’24 | €95.80 | €126.44 +32.0% | 14.3% | €200.53 | €82.04 | n/a | 48 |
| Apr ’24 | n/a | €129.27 0% | 14.4% | €206.29 | €84.39 | €165.66 | 49 |
| Mar ’24 | n/a | €128.95 0% | 13.9% | €196.52 | €84.22 | n/a | 49 |
| Feb ’24 | €93.49 | €123.65 +32.3% | 15.6% | €191.16 | €72.82 | n/a | 48 |
| Jan ’24 | €78.48 | €133.10 +69.6% | 17.7% | €235.90 | €75.49 | n/a | 48 |
| Dec ’23 | n/a | €136.56 0% | 16.6% | €237.50 | €97.85 | n/a | 47 |
Analyst Forecast: Target price is less than 20% higher than the current share price.
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Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2024/12/22 01:36 |
| End of Day Share Price | 2024/12/20 00:00 |
| Earnings | 2024/09/30 |
| Annual Earnings | 2023/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Amazon.com, Inc. is covered by 100 analysts. 63 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Kadambari Daptardar | Accountability Research Corporation |
| Rocco Strauss | Arete Research Services LLP |
| James Kelleher | Argus Research Company |