Stock Analysis

Have Prime Financial Group Insiders Been Selling Stock?

Investors may wish to note that the Executive Director of Prime Financial Group Limited, Matthew Murphy, recently netted AU$114k from selling stock, receiving an average price of AU$0.23. On the bright side, that's just a small sale and only reduced their holding by 3.7%.

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The Last 12 Months Of Insider Transactions At Prime Financial Group

Notably, that recent sale by Executive Director Matthew Murphy was not the only time they sold Prime Financial Group shares this year. They previously made an even bigger sale of -AU$275k worth of shares at a price of AU$0.22 per share. That means that an insider was selling shares at slightly below the current price (AU$0.23). We generally consider it a negative if insiders have been selling, especially if they did so below the current price, because it implies that they considered a lower price to be reasonable. Please do note, however, that sellers may have a variety of reasons for selling, so we don't know for sure what they think of the stock price. It is worth noting that this sale was only 8.3% of Matthew Murphy's holding.

Over the last year we saw more insider selling of Prime Financial Group shares, than buying. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. By clicking on the graph below, you can see the precise details of each insider transaction!

View our latest analysis for Prime Financial Group

insider-trading-volume
ASX:PFG Insider Trading Volume December 3rd 2025

If you like to buy stocks that insiders are buying, rather than selling, then you might just love this free list of companies. (Hint: Most of them are flying under the radar).

Insider Ownership

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. I reckon it's a good sign if insiders own a significant number of shares in the company. Prime Financial Group insiders own about AU$20m worth of shares. That equates to 34% of the company. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

So What Do The Prime Financial Group Insider Transactions Indicate?

Insiders haven't bought Prime Financial Group stock in the last three months, but there was some selling. And our longer term analysis of insider transactions didn't bring confidence, either. But it is good to see that Prime Financial Group is growing earnings. Insider ownership isn't particularly high, so this analysis makes us cautious about the company. We're in no rush to buy! So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. In terms of investment risks, we've identified 3 warning signs with Prime Financial Group and understanding these should be part of your investment process.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About ASX:PFG

Prime Financial Group

Provides wealth management, corporate finance, self-managed superannuation fund (SMSF), accounting and business, and ESG advisory services in Australia.

Solid track record average dividend payer.

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