Why AMP (ASX:AMP) Is Up 5.1% After New Head of Sales Appointment and What's Next

Simply Wall St
  • Earlier this week, AMP Limited announced the appointment of Harry Georges as Head of National Sales for its North platform, reporting to the General Manager of Wealth Distribution, Lisa Sorgini.
  • This move brings an executive with over two decades of experience in advice and platform distribution, highlighting AMP’s emphasis on data-driven adviser support for the expanding superannuation and retirement sector.
  • To assess how this leadership appointment could enhance AMP’s platform and adviser engagement, we’ll review its impact on the company’s investment narrative.

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AMP Investment Narrative Recap

For shareholders of AMP, the investment case often centers on AMP’s ability to leverage its leading platforms and adviser networks to grow in the Australian superannuation and retirement sectors, while maintaining efficient cost control. The appointment of Harry Georges as Head of National Sales for North aligns with this focus on platform growth and adviser support, but does not represent a significant short-term catalyst or remove the main risk of ongoing margin compression in banking earnings.

Among recent announcements, the appointment of Estelle Liu as Head of Retirement Solutions stands out, given her role in enhancing AMP’s platform capabilities for retirement products. This is closely linked to AMP’s efforts to expand in fast-growing segments and could build on the adviser engagement themes highlighted by Georges’s arrival, supporting the broader growth catalyst around increased wealth management flows.

Yet, despite these executive moves, the pressure of declining net interest margins on AMP’s bank earnings remains a risk that investors should...

Read the full narrative on AMP (it's free!)

AMP's outlook anticipates A$1.3 billion in revenue and A$297.8 million in earnings by 2028. This forecast assumes a 22.7% annual decline in revenue but a rise in earnings from A$180.0 million today, a value increase of A$117.8 million.

Uncover how AMP's forecasts yield a A$1.35 fair value, a 12% downside to its current price.

Exploring Other Perspectives

ASX:AMP Community Fair Values as at Jul 2025

Community members at Simply Wall St peg AMP’s fair value between A$0.85 and A$1.35, with two perspectives considered. Some highlight risks from competitive banking pressures impacting net interest margins, suggesting that outcomes could diverge widely as more viewpoints emerge.

Explore 2 other fair value estimates on AMP - why the stock might be worth 45% less than the current price!

Build Your Own AMP Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your AMP research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.
  • Our free AMP research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate AMP's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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