Live News • Jul 17
Roblox Unveils AI Build Tool to Let Users Create Games from Text Prompts Roblox launched Build, a new mobile-first creation tab inside the Roblox app that uses AI tools to turn text prompts into playable game starting points. A public alpha is rolling out to users in New Zealand on July 28, with wider availability planned over the coming months.
The feature is aimed at creators of all levels and could lower the skills required to publish games directly from mobile, which may influence how content is produced and how users engage on the platform.
Roblox shares trade at US$54.01, with the stock down 33.3% year to date.
The key question is whether Build can increase the volume and variety of user-generated games without hurting quality, since that balance could affect user time spent, monetization patterns and the relative power of established studios on Roblox. Announcement • Jul 16
Roblox Corporation Introduces Build, A New Mobile-First Creation Tab and Ai-Powered Tools Within the Roblox App Roblox Corporation announced Build, a new mobile-first creation tab within the Roblox app, and a new suite of AI-powered tools for creators of every level. Build allows anyone to turn a text prompt into a basic game directly in the Roblox app. A creator could type: "Let's make a cozy adventure game set in a dense forest with environmental obstacles." Build would then create a playable starting point for the creator to iterate on, playtest, and share with friends or publish to Roblox. Powered by a broad set of AI models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more without leaving the app. Build brings an extension of Roblox Studio, the company’s free development tool to create games, into the main Roblox app. With a shared back end, models, and chat history, creators can start work in Build and enhance their creation with the broader Studio capabilities, or launch agents from Studio and check in on progress from their mobile device. Roblox is also testing agentic tools that will enable creators to delegate parts of development that don’t require their full attention. Available across Build and Studio in the coming months, these tools will include: A playtesting agent that surfaces bugs before a single player experiences the game; An analytics agent that lets creators ask anything about a game in plain language and get insights without needing to hunt through dashboards; An experiment agent that identifies tests to run to drive higher engagement, retention, and monetization. As Roblox continues to offer more AI-powered creation tools, the company is reducing the limitations between what creators can imagine and what they can actually create. The company recently launched Procedural Models, which generate parametric 3D assets from a text prompt or image. Creators can set guidelines to restructure and refine, with no manual modeling or regeneration required. Cube, Roblox's own 3D foundation model, turns a prompt into game-ready objects, from simple props to vehicles that drive. Soon, Roblox plans to launch a new scene-generation model capable of building entire editable and playable 3D scenes from a single prompt. Select features will be available in public alpha to users in New Zealand beginning July 28. Roblox will roll out Build to more creators and more regions over the coming months as company improve and expand its capabilities. During testing, Build will be available to age-checked users 9 and older*. Published games that pass the company’s robust safety checks will be globally available for age-checked users 16 and older. Before being added to the Roblox Kids or Select catalogs, Build-created games will undergo the extended review process all Roblox games follow, join the same candidate pool, and be ranked by the same retention-based discovery system as other Roblox games. A base-level version of Build will be available at no cost to creators—with additional paid options for power users. 
