USA TODAY is trying to turn its news brand into a more digital-first business, with new products and AI content deals meant to create fresh revenue and better profits over time. The big question is whether those new digital lines can grow fast enough to offset ongoing declines elsewhere and avoid cost cuts becoming the main story.Read more
USA TODAY leans more and more on deals that let big tech companies use its content, but that also puts a lot of power in the hands of a few partners and could squeeze future profits. At the same time, shifting audiences and new products may require heavy spending, making it harder for earnings to grow as much as many investors expect.Read more
Gannett leans into new deals with AI platforms and tighter partnerships to build fresh revenue streams, sharpen ad targeting, and run its business more efficiently. The upside is a steadier, more digital audience and ad base—but shrinking sales, tough online ad competition, and heavy debt could still derail the turnaround.Read more
No trending discussion available.
USA TODAY Co., Inc. operates as a media and digital marketing solutions company in the United States. It operates through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. The company’s print offerings include home delivery on a subscription basis; single copy; and non-daily publications, such as shoppers and niche publications. It also provides digital-only subscription, including local media brands, USA TODAY NETWORK community events platform, magazines, sports, and games; and E-newspapers; and digital advertising and marketing services. In addition, the company offers digital news and media brands; daily and weekly newspapers; digital advertising and marketing products and solutions under the LocaliQ brand; cloud-based platform that offers a suite of products and solutions for marketing automation, AI-driven advertising optimization, and customizable reporting; commercial printing and distribution arrangements services; and prints commercial materials, including flyers, business cards, and invitations. USA TODAY Co., Inc. was formerly known as Gannett Co., Inc. and changed its name to USA TODAY Co., Inc. in October 2025. The company was founded in 1906 and is headquartered in Pittsford, New York.
