USA TODAY (TDAY) Stock Overview
Operates as a media and digital marketing solutions company in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 1/6 |
| Financial Health | 0/6 |
| Dividends | 0/6 |
TDAY Community Fair Values
Create NarrativeSee what 8 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
USA TODAY Co., Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$7.56 |
| 52 Week High | US$7.80 |
| 52 Week Low | US$3.15 |
| Beta | 1.42 |
| 1 Month Change | 3.70% |
| 3 Month Change | 29.23% |
| 1 Year Change | 121.05% |
| 3 Year Change | 233.04% |
| 5 Year Change | 47.37% |
| Change since IPO | -28.00% |
Recent News & Updates
Seeking Alpha • May 18
USA Today: A Strong Quarter Can't Mask Lasting Concerns
Summary USA Today’s Q1 2026 earnings show margin improvement and declining leverage, but not enough to warrant optimism. Digital revenue exhibits growth, but not enough to offset persistent declines in legacy print advertising. Structural challenges from audience migration to the web continue to undermine long-term sustainability. Despite short-term progress, legacy media headwinds remain a critical concern for future performance. Read the full article on Seeking Alpha
Narrative Update • May 14
TDAY: Digital Mix Shift And AI Licensing Will Support Measured Upside Potential
Analysts have raised the USA Today stock price target to a range of $6.75 to $8, reflecting updated views on its shift toward higher margin digital revenue, cost reduction efforts, and potential benefits from recent partnerships and legal developments. Analyst Commentary Recent research updates show a mixed but generally constructive tone around USA TODAY, with higher price targets reflecting shifting views on its digital pivot, cost actions, and balance sheet trajectory.Recent updates
Seeking Alpha • May 18
USA Today: A Strong Quarter Can't Mask Lasting Concerns
Summary USA Today’s Q1 2026 earnings show margin improvement and declining leverage, but not enough to warrant optimism. Digital revenue exhibits growth, but not enough to offset persistent declines in legacy print advertising. Structural challenges from audience migration to the web continue to undermine long-term sustainability. Despite short-term progress, legacy media headwinds remain a critical concern for future performance. Read the full article on Seeking AlphaNarrative Update • May 14
TDAY: Digital Mix Shift And AI Licensing Will Support Measured Upside Potential
Analysts have raised the USA Today stock price target to a range of $6.75 to $8, reflecting updated views on its shift toward higher margin digital revenue, cost reduction efforts, and potential benefits from recent partnerships and legal developments. Analyst Commentary Recent research updates show a mixed but generally constructive tone around USA TODAY, with higher price targets reflecting shifting views on its digital pivot, cost actions, and balance sheet trajectory.Narrative Update • Apr 24
TDAY: Meta AI Licensing And Digital Shift Will Support Higher Margin Revenues
Narrative update on USA Today analyst price target The consensus analyst price target for USA Today has moved higher by a few dollars, into a range that now reflects expectations for growing digital revenue contributions, monetization of its 179M monthly unique visitors, cost reductions of about $100m, progress on asset sales, and potential balance sheet improvement tied to its Google lawsuit and AI licensing agreements. Analyst Commentary Recent research updates show price targets moving higher into a mid single digit range, with analysts highlighting both upside drivers and execution risks as USA Today accelerates its shift toward digital revenue and works through its cost reduction and asset sale plans.Narrative Update • Apr 10
TDAY: Meta AI Licensing Will Support Higher Margin Digital And AI Revenues
Analysts have raised their average price target for USA TODAY by $0.17, pointing to factors such as the ongoing shift toward higher margin digital revenue, progress on cost reductions and debt paydown, and potential upside from advertising, subscriptions, DMS launches, AI licensing, and the Google lawsuit. Analyst Commentary Recent research updates highlight a mix of optimism and caution around USA TODAY, with higher price targets reflecting both confidence in the digital transition and awareness of execution risks.Narrative Update • Mar 26
TDAY: Meta AI Licensing Will Drive Higher Margin Digital Revenue Shift
Narrative Update: USA Today Analyst Price Target Shift The consensus analyst price target for USA Today has moved higher to reflect a fair value estimate near $8.04 per share. Analysts cite the ongoing shift toward higher margin digital revenue, expected benefits from cost reductions and asset sales, and potential upside from AI licensing and legal outcomes as key factors behind the recent price target increases to $6.75 and $8.Narrative Update • Mar 11
TDAY: Meta AI Licensing And Digital Shift Will Shape Future Upside
Analysts have lifted their average fair value estimate for USA TODAY to about $7.93 from $7.12, citing growing confidence in the shift toward higher margin digital revenue, cost reduction efforts, and new monetization channels such as AI licensing deals and digital advertising. Analyst Commentary Recent research points to a more constructive stance on USA TODAY, with bullish analysts highlighting progress on the digital mix, cost actions, and new revenue streams as key inputs into higher fair value estimates.Narrative Update • Feb 25
TDAY: Meta Content Partnership And Higher Future P/E Will Shape Upside Potential
Analysts lifted their price target on USA TODAY by $1, citing updated fair value and P/E assumptions that reflect a slightly lower discount rate, modestly different revenue and margin expectations, and a higher future P/E multiple. Analyst Commentary Bullish Takeaways Bullish analysts see the updated fair value and P/E assumptions as support for a slightly higher price target, suggesting they view the current valuation as leaving some room for upside if execution aligns with their models.Narrative Update • Feb 10
TDAY: Legal Upside And Margin Execution Will Shape Future Balance
Analysts have nudged their fair value estimate for USA TODAY up to $6.40 from $6.22, citing updated models that reflect recent Q3 inputs, a modestly lower discount rate, slightly weaker projected revenue growth, improved profit margin assumptions, and a reduced future P/E multiple in line with the latest Street research. Analyst Commentary Recent Street research on USA TODAY and its parent, Gannett, offers a mixed picture that hinges on how you view legal upside, execution on profitability, and valuation reset after Q3.Narrative Update • Jan 26
TDAY: Google Case Optionality And Name Change Will Shape Future Balance
Narrative Update Analysts have lifted their price target on Gannett to US$5.10 from US$4.30, citing updated models following Q3 results and assigning a 50% probability that the company secures a US$230m award in its case against Google as a key factor behind the higher valuation range. Analyst Commentary Recent Street research around USA TODAY parent Gannett focuses heavily on how the ongoing case against Google feeds into the valuation range, alongside updated assumptions after Q3 results.Narrative Update • Jan 12
TDAY: Legal Case And Name Change Will Shape Balanced Outlook
Narrative Update Analysts have raised their fair value estimate for Gannett shares from $5.76 to $6.22. The change reflects updated assumptions on the discount rate, profitability, and a modeled 50% probability that the company receives a $230 million award in its case against Google.Analysis Article • Nov 25
USA TODAY Co., Inc. (NYSE:TDAY) Surges 25% Yet Its Low P/S Is No Reason For Excitement
USA TODAY Co., Inc. ( NYSE:TDAY ) shares have had a really impressive month, gaining 25% after a shaky period...Analysis Article • Nov 07
Gannett's (NYSE:GCI) Profits May Be Overstating Its True Earnings Potential
Following the release of a positive earnings report recently, Gannett Co., Inc.'s ( NYSE:GCI ) stock performed well...Analysis Article • Nov 02
Gannett Co., Inc. (NYSE:GCI) Just Reported Third-Quarter Earnings: Have Analysts Changed Their Mind On The Stock?
The investors in Gannett Co., Inc. 's ( NYSE:GCI ) will be rubbing their hands together with glee today, after the...Analysis Article • Oct 10
Gannett Co., Inc.'s (NYSE:GCI) Prospects Need A Boost To Lift Shares
With a price-to-sales (or "P/S") ratio of 0.2x Gannett Co., Inc. ( NYSE:GCI ) may be sending bullish signals at the...Analysis Article • Aug 04
Gannett Co., Inc. Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
Investors in Gannett Co., Inc. ( NYSE:GCI ) had a good week, as its shares rose 6.9% to close at US$4.02 following the...New Narrative • Aug 03
AI Deals And Snowflake Partnerships Will Drive Gains Amid Risks
AI partnerships and digital initiatives are fueling new revenue streams, improved ad targeting, and operational efficiency, driving stronger margins and reduced costs.Analysis Article • Jul 19
Gannett's (NYSE:GCI) Returns Have Hit A Wall
If you're looking for a multi-bagger, there's a few things to keep an eye out for. In a perfect world, we'd like to see...Analysis Article • May 08
Gannett's (NYSE:GCI) Earnings Might Be Weaker Than You Think
Solid profit numbers didn't seem to be enough to please Gannett Co., Inc.'s ( NYSE:GCI ) shareholders. Our analysis has...Seeking Alpha • Mar 30
Gannett Co., Inc.: A Deep Value Turnaround With Hidden Optionality
Summary Gannett is a business on the right track, currently offered by Mr. Market at a depressed valuation with attractive optionality and multiple catalysts. They are in the middle of turning the business into digital, which could eventually lead to multiple expansion. Gannett is involved in an ongoing legal case against Google which, depending on the outcome, could result in a meaningful cash inflow. There is also potential to unlock a new revenue stream by licensing their content to AI companies. The primary risk for investors is the current debt level, despite a significant reduction in current years. However, the fact that debtholder owns 8% of common shares speaks for itself. Read the full article on Seeking AlphaAnalysis Article • Mar 09
Benign Growth For Gannett Co., Inc. (NYSE:GCI) Underpins Stock's 26% Plummet
Unfortunately for some shareholders, the Gannett Co., Inc. ( NYSE:GCI ) share price has dived 26% in the last thirty...Analysis Article • Jan 23
Gannett (NYSE:GCI) Seems To Be Using A Lot Of Debt
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Seeking Alpha • Jan 20
Gannett: Digitization Efforts Already Priced In
Summary Gannett has successfully transitioned to a digital media company, but intense competition and high leverage limit further upside potential. I think future profitability is challenged by lower barriers to entry and more difficulty monetizing news. Gannett's leverage at 1.76x EBITDA and upcoming debt refinancing in 2026-2027 at higher interest rates pose significant financial risks. Shares are a hold with a fair value estimate of $6. Read the full article on Seeking AlphaAnalysis Article • Oct 10
Gannett Co., Inc. (NYSE:GCI) Stock Catapults 31% Though Its Price And Business Still Lag The Industry
Gannett Co., Inc. ( NYSE:GCI ) shareholders would be excited to see that the share price has had a great month, posting...Seeking Alpha • Sep 23
After Summer Surge, Gannett No Longer Seems To Be A Value Buy
Summary Gannett surged since February, but now trades at a premium with a price/book ratio of 2.91, up from 0.93. The company still faces profitability issues despite increasing digital revenue and beating Q2 estimates by 11¢. Key risks include the ability to replace traditional revenue with digital and refinancing long-term debt due in 2026-2027. Gannett is no longer a bargain; I rate it a firm hold, monitoring debt refinancing and digital revenue growth. Read the full article on Seeking AlphaAnalysis Article • Aug 27
Is Gannett (NYSE:GCI) Using Too Much Debt?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Seeking Alpha • Jul 02
Gannett Digital Revenue On The Rise, But No Profits Yet
Summary Gannett is adapting to new technologies, to increase digital revenue and offset print losses. The company is making progress towards reaching an inflection point where digital revenue surpasses print losses. Despite displaying red ink, Gannett shows promise in driving new growth, but investors need to be patient. Read the full article on Seeking AlphaAnalysis Article • Jun 11
Gannett Co., Inc.'s (NYSE:GCI) Shares Bounce 33% But Its Business Still Trails The Industry
Despite an already strong run, Gannett Co., Inc. ( NYSE:GCI ) shares have been powering on, with a gain of 33% in the...Analysis Article • Mar 22
Gannett Co., Inc.'s (NYSE:GCI) Price Is Right But Growth Is Lacking
Gannett Co., Inc.'s ( NYSE:GCI ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now...Shareholder Returns
| TDAY | US Media | US Market | |
|---|---|---|---|
| 7D | -0.7% | 0.5% | 1.1% |
| 1Y | 121.1% | -16.3% | 28.7% |
Return vs Industry: TDAY exceeded the US Media industry which returned -16.3% over the past year.
Return vs Market: TDAY exceeded the US Market which returned 28.7% over the past year.
Price Volatility
| TDAY volatility | |
|---|---|
| TDAY Average Weekly Movement | 5.6% |
| Media Industry Average Movement | 9.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.5% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: TDAY has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: TDAY's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1906 | 9,500 | Mike Reed | www.usatodayco.com |
USA TODAY Co., Inc. operates as a media and digital marketing solutions company in the United States. It operates through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. The company’s print offerings include home delivery on a subscription basis; single copy; and non-daily publications, such as shoppers and niche publications.
USA TODAY Co., Inc. Fundamentals Summary
| TDAY fundamental statistics | |
|---|---|
| Market cap | US$1.10b |
| Earnings (TTM) | US$28.97m |
| Revenue (TTM) | US$2.28b |
38.0x
P/E Ratio0.5x
P/S RatioIs TDAY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| TDAY income statement (TTM) | |
|---|---|
| Revenue | US$2.28b |
| Cost of Revenue | US$1.38b |
| Gross Profit | US$897.62m |
| Other Expenses | US$868.65m |
| Earnings | US$28.97m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.20 |
| Gross Margin | 39.38% |
| Net Profit Margin | 1.27% |
| Debt/Equity Ratio | 683.3% |
How did TDAY perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 03:32 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
USA TODAY Co., Inc. is covered by 10 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jason Bazinet | Citigroup Inc |
| Matthew Condon | Citizens JMP Securities, LLC |
| Andrew Boone | Citizens JMP Securities, LLC |