Key Takeaways Demand for automation and digital solutions drives Zebra's growth, with strong market leadership and expanding opportunities in supply chain and customer-facing technologies. A focus on recurring revenue, acquisitions, and operational efficiencies supports margin expansion, earnings stability, and sustained cash flow.
Key Takeaways Broad adoption of automation, real-time tracking, and workflow digitization is fueling sustained growth, improved margins, and industry outperformance as customers modernize operations. Regulatory pressures and workforce shortages are expanding Zebra’s market and driving demand for recurring revenue software, margin expansion, and greater operating leverage.
Key Takeaways U.S. import tariffs and geopolitical uncertainties threaten gross profits and revenue predictability by increasing costs and compressing margins. Slowing manufacturing growth and competitive pressures could hinder revenue growth, particularly if planned pricing increases aren't fully realized.
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
