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ASOS Plc Stock Price

LSE:ASC Community·UK£326.2m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 26 Fair Values set on narratives written by author

ASC Share Price Performance

UK£0
-3.15 (-100.00%)
UK£3.24
Fair Value
UK£0
-3.15 (-100.00%)
Price UK£0

ASC Community Narratives

·
Fair Value UK£3.24 14.4% undervalued intrinsic discount

Fashion Trends And Supply Chain Efficiency Will Define Success

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·
Fair Value UK£5.69 51.4% undervalued intrinsic discount

Digital Commerce And AI Will Transform Ethical Fashion

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·
Fair Value UK£2.2 25.9% overvalued intrinsic discount

SHEIN Competition Will Choke Margins With Slight Efficiencies Emerging

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UK£5.69
51.4% undervalued intrinsic discount
Profit Margin
3.31%
Future PE
11.82x
Price in 2029
UK£8.26
UK£3.24
14.4% undervalued intrinsic discount
Profit Margin
3.15%
Future PE
7.64x
Price in 2029
UK£4.7
UK£2.2
25.9% overvalued intrinsic discount
Profit Margin
0.19%
Future PE
75.43x
Price in 2028
UK£3.16

Trending Discussion

Updated Narratives

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ASC: Higher 2026 Profit Focus And P/E Assumptions Will Support Future Repricing

Fair Value: UK£5.69 51.4% undervalued intrinsic discount
0 users have set this as their fair value
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ASC: Higher Future P/E And Profit Focus Will Support Share Recovery

Fair Value: UK£3.24 14.4% undervalued intrinsic discount
12 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
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SHEIN Competition Will Choke Margins With Slight Efficiencies Emerging

Fair Value: UK£2.2 25.9% overvalued intrinsic discount
1 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative

Snowflake Analysis

Fair value with imperfect balance sheet.

2 Risks
1 Reward

ASOS Plc Key Details

UK£2.3b

Revenue

UK£1.2b

Cost of Revenue

UK£1.1b

Gross Profit

UK£1.4b

Other Expenses

-UK£230.9m

Earnings

Last Reported Earnings
Mar 01, 2026
Next Reporting Earnings
n/a
-1.93
48.95%
-10.06%
592.0%
View Full Analysis

About ASC

Founded
2000
Employees
2800
CEO
Jose Ramos Calamonte
WebsiteView website
www.asosplc.com

ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds. The company was formerly known as asSeenonScreen Holdings PLC and changed its name to ASOS Plc in August 2003. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

Recent ASC News & Updates

Narrative Update May 26

ASC: Higher 2026 Profit Focus And P/E Assumptions Will Support Future Repricing

ASOS's fair value estimate has been nudged up from £5.57 to £5.69 as analysts factor in higher price targets, including recent increases to £2.85 from £2.40 and £4.00 from £3.75, alongside modest adjustments to growth, margins, and the assumed future P/E multiple. Analyst Commentary Recent Street research on ASOS has tilted more constructive, with several bullish analysts lifting price targets while maintaining generally supportive ratings.
Narrative Update May 09

ASC: Higher Future P/E And Profit Focus Will Support Share Recovery

Analysts have nudged their ASOS fair value estimate slightly higher from £3.22 to £3.24, citing updated assumptions for revenue growth, profit margins, a modestly higher discount rate, and a refined future P/E of 7.64x. Analyst Commentary Bullish Takeaways Bullish analysts view the refined future P/E of 7.64x as reflecting a valuation that they consider aligned with updated assumptions on revenue and margins, rather than indicating excessive optimism in the share price.

Recent updates

No updates