ASOS (ASC) Stock Overview
Operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 1/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
ASC Community Fair Values
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Analyst Price Targets
ASOS Plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£2.44 |
| 52 Week High | UK£3.75 |
| 52 Week Low | UK£2.07 |
| Beta | 2.22 |
| 1 Month Change | -6.35% |
| 3 Month Change | -13.19% |
| 1 Year Change | -21.96% |
| 3 Year Change | -40.02% |
| 5 Year Change | -95.01% |
| Change since IPO | 874.00% |
Recent News & Updates
Narrative Update • May 09
ASC: Higher Future P/E And Profit Focus Will Support Share Recovery
Analysts have nudged their ASOS fair value estimate slightly higher from £3.22 to £3.24, citing updated assumptions for revenue growth, profit margins, a modestly higher discount rate, and a refined future P/E of 7.64x. Analyst Commentary Bullish Takeaways Bullish analysts view the refined future P/E of 7.64x as reflecting a valuation that they consider aligned with updated assumptions on revenue and margins, rather than indicating excessive optimism in the share price.Analysis Article • Apr 26
ASOS Plc (LON:ASC) Half-Yearly Results Just Came Out: Here's What Analysts Are Forecasting For This Year
Shareholders of ASOS Plc ( LON:ASC ) will be pleased this week, given that the stock price is up 14% to UK£2.60...Narrative Update • Apr 23
ASC: Higher P/E Assumptions Will Support Share Recovery Despite Softer Revenue Outlook
Analysts have nudged their ASOS price target down by about £0.06, reflecting slightly lower fair value estimates, softer projected revenue growth, and modest tweaks to profit margin and future P/E assumptions. Analyst Commentary Recent commentary around ASOS focuses on fine tuning rather than a major reset, with the small price target trim pointing to incremental changes in how analysts see execution risk, growth potential, and valuation.Recent updates
Narrative Update • May 09
ASC: Higher Future P/E And Profit Focus Will Support Share Recovery
Analysts have nudged their ASOS fair value estimate slightly higher from £3.22 to £3.24, citing updated assumptions for revenue growth, profit margins, a modestly higher discount rate, and a refined future P/E of 7.64x. Analyst Commentary Bullish Takeaways Bullish analysts view the refined future P/E of 7.64x as reflecting a valuation that they consider aligned with updated assumptions on revenue and margins, rather than indicating excessive optimism in the share price.Analysis Article • Apr 26
ASOS Plc (LON:ASC) Half-Yearly Results Just Came Out: Here's What Analysts Are Forecasting For This Year
Shareholders of ASOS Plc ( LON:ASC ) will be pleased this week, given that the stock price is up 14% to UK£2.60...Narrative Update • Apr 23
ASC: Higher P/E Assumptions Will Support Share Recovery Despite Softer Revenue Outlook
Analysts have nudged their ASOS price target down by about £0.06, reflecting slightly lower fair value estimates, softer projected revenue growth, and modest tweaks to profit margin and future P/E assumptions. Analyst Commentary Recent commentary around ASOS focuses on fine tuning rather than a major reset, with the small price target trim pointing to incremental changes in how analysts see execution risk, growth potential, and valuation.
Narrative Update • Apr 08
ASC: Lower P/E And Improved Margin Outlook Will Support Future Upside Repricing
Analysts have trimmed their implied price target for ASOS to about £5.57 from roughly £5.62, reflecting updated assumptions around revenue growth, profit margins and a lower future P/E multiple of 11.74 compared with the previous 107.91. Valuation Changes Fair Value: trimmed slightly from £5.62 to £5.57, pointing to a small reduction in the implied upside for the shares.Narrative Update • Mar 25
ASC: Higher Assumed Margins And Lower P/E Will Support Share Recovery
ASOS's analyst price target has edged higher to £3.28 per share, with analysts pointing to slightly better assumed profit margins and a lower forward P/E multiple in their refreshed models. Valuation Changes Fair Value: Modelled fair value is unchanged at £3.28 per share.Narrative Update • Mar 10
ASC: Higher Margin Assumptions And Lower P/E Will Support Upside Repricing
Analysts have made a small upward adjustment to their ASOS price targets, reflecting slightly higher assumptions for revenue growth and profit margins, as well as a modestly lower future P/E, which together lift fair value by a fraction to roughly £5.62 per share. Valuation Changes Fair Value is effectively unchanged at £5.62 per share, with only a fractional numerical adjustment.Narrative Update • Feb 24
ASC: Future Margin Delivery And Earnings Multiple Expansion Will Support Share Recovery
Analysts have slightly raised their ASOS price target to £3.28 from £3.11, citing adjusted assumptions on fair value, discount rate, revenue growth and future P/E that support a modestly higher valuation outlook. Valuation Changes Fair Value: updated slightly higher from £3.11 to £3.28 per share.Narrative Update • Feb 09
ASC: Lower P/E Assumptions Will Set Up Earnings Execution Opportunity
Analysts have lowered their price target on ASOS to £2.40 from £2.70, citing updated assumptions on growth, profitability and the appropriate P/E multiple for the shares. Analyst Commentary JPMorgan has adjusted its price target on ASOS to £2.40 from £2.70 and kept a Neutral rating, reflecting updated views on growth, profitability and the appropriate P/E multiple for the shares.Narrative Update • Jan 26
ASC: Reset Expectations As Margin Delivery Will Shape Measured Share Recovery
Narrative Update The analyst price target for ASOS has been reduced from £2.70 to £2.40, reflecting updated views from analysts who cite more cautious assumptions around fair value and profit margins, while maintaining a Neutral stance on the shares. Analyst Commentary JPMorgan has adjusted its view on ASOS by reducing the price target to £2.40 from £2.70 while keeping a Neutral rating.Narrative Update • Jan 11
ASC: Reset Expectations And Future Margin Gains Will Support Share Recovery
Narrative Update on ASOS The analyst price target for ASOS has been trimmed to £2.40 from £2.70, as analysts factor in more conservative revenue growth assumptions and only a slight change in the implied future P/E multiple. Analyst Commentary Recent commentary has focused on the reduced price target for ASOS to £2.40, with the rating held at Neutral.Narrative Update • Dec 23
ASC: Future Margin Gains Are Expected To Support Share Price Recovery
Analysts have trimmed their price target on ASOS to £2.40 from £2.70, citing a slightly lower expected valuation multiple despite modest improvements in long term profitability assumptions. Analyst Commentary Recent commentary from JPMorgan and other market observers highlights a balanced view on ASOS, with incremental progress on profitability offset by lingering concerns around execution risks and the broader consumer backdrop.Narrative Update • Dec 09
ASC: Future Margin Gains Are Expected To Drive Share Price Upside
Analysts have trimmed their price target on ASOS to 240 GBp from 270 GBp, reflecting reduced revenue growth expectations, slightly stronger projected profit margins, and a modestly lower future P/E multiple. Analyst Commentary Analyst reactions to the revised 240 GBp price target underscore a balanced view of ASOS, with constructive elements offset by ongoing execution and macro risks.Narrative Update • Nov 25
ASC: Operational Efficiencies Are Expected To Drive Future Margin Improvements
Analysts have revised ASOS's price target downward from 270 GBp to 240 GBp. This change is due to a slightly higher discount rate and a more cautious fair value outlook, even though projections indicate improved revenue growth and profit margin. Analyst Commentary After the latest downward revision, analysts have provided a mix of optimistic and cautious perspectives regarding ASOS's future prospects.Analysis Article • Nov 22
ASOS Plc's (LON:ASC) Intrinsic Value Is Potentially 64% Above Its Share Price
Key Insights The projected fair value for ASOS is UK£3.83 based on 2 Stage Free Cash Flow to Equity ASOS' UK£2.34 share...Analysis Article • Jul 24
Is ASOS (LON:ASC) Using Debt In A Risky Way?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
New Narrative • Mar 27
New Heartland Partnership And Full-Funnel Marketing Will Optimize Operations
Streamlined inventory management and marketing shift enhance profitability through faster stock turnover, improved ROAS, and efficient brand engagement.Analysis Article • Mar 05
Some Confidence Is Lacking In ASOS Plc (LON:ASC) As Shares Slide 28%
ASOS Plc ( LON:ASC ) shareholders won't be pleased to see that the share price has had a very rough month, dropping 28...Analysis Article • Dec 27
Some Confidence Is Lacking In ASOS Plc's (LON:ASC) P/S
It's not a stretch to say that ASOS Plc's ( LON:ASC ) price-to-sales (or "P/S") ratio of 0.2x right now seems quite...Analysis Article • Nov 14
Analysts Are More Bearish On ASOS Plc (LON:ASC) Than They Used To Be
Today is shaping up negative for ASOS Plc ( LON:ASC ) shareholders, with the analysts delivering a substantial negative...Analysis Article • Nov 08
ASOS Plc (LON:ASC) Analysts Are Cutting Their Estimates: Here's What You Need To Know
ASOS Plc ( LON:ASC ) missed earnings with its latest yearly results, disappointing overly-optimistic forecasters. It...Analysis Article • Apr 11
Are Investors Undervaluing ASOS Plc (LON:ASC) By 46%?
Key Insights Using the 2 Stage Free Cash Flow to Equity, ASOS fair value estimate is UK£13.87 Current share price of...Shareholder Returns
| ASC | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | -1.4% | 5.4% | 1.5% |
| 1Y | -22.0% | -6.8% | 19.4% |
Return vs Industry: ASC underperformed the UK Specialty Retail industry which returned -6.8% over the past year.
Return vs Market: ASC underperformed the UK Market which returned 19.4% over the past year.
Price Volatility
| ASC volatility | |
|---|---|
| ASC Average Weekly Movement | 8.8% |
| Specialty Retail Industry Average Movement | 6.0% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 12.0% |
| 10% least volatile stocks in GB Market | 3.1% |
Stable Share Price: ASC's share price has been volatile over the past 3 months compared to the UK market.
Volatility Over Time: ASC's weekly volatility (9%) has been stable over the past year, but is still higher than 75% of UK stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 2,800 | Jose Ramos Calamonte | www.asosplc.com |
ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds.
ASOS Plc Fundamentals Summary
| ASC fundamental statistics | |
|---|---|
| Market cap | UK£291.52m |
| Earnings (TTM) | -UK£230.90m |
| Revenue (TTM) | UK£2.29b |
0.1x
P/S Ratio-1.3x
P/E RatioIs ASC overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ASC income statement (TTM) | |
|---|---|
| Revenue | UK£2.29b |
| Cost of Revenue | UK£1.17b |
| Gross Profit | UK£1.12b |
| Other Expenses | UK£1.35b |
| Earnings | -UK£230.90m |
Last Reported Earnings
Mar 01, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.93 |
| Gross Margin | 48.95% |
| Net Profit Margin | -10.06% |
| Debt/Equity Ratio | 592.0% |
How did ASC perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 19:33 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/01 |
| Annual Earnings | 2025/08/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
ASOS Plc is covered by 38 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Christodoulos Chaviaras | Barclays |
| Sarah Roberts | Barclays |