ASC Share Price Performance
UK£2.69
-1.66 (-38.10%)
25.3% undervalued intrinsic discount
UK£3.60
Fair Value
Price UK£2.69
AnalystConsensusTarget UK£3.60
AnalystHighTarget UK£6.90
AnalystLowTarget UK£2.20
Fair ValueUK£3.60
Share Pricen/a
- 3 Narratives written by author
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- 23 Fair Values set on narratives written by author
ASC Community Narratives
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Fair Value UK£3.6 25.3% undervalued intrinsic discount
Fashion Trends And Supply Chain Efficiency Will Define Success
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AN
Fair Value UK£6.9 61.0% undervalued intrinsic discount
Digital Commerce And AI Will Transform Ethical Fashion
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Fair Value UK£2.2 22.3% overvalued intrinsic discount
SHEIN Competition Will Choke Margins With Slight Efficiencies Emerging
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Fashion Trends And Supply Chain Efficiency Will Define Success
Key Takeaways Strategic model transformations and efficient operations aim to enhance gross margins and EBITDA, positioning ASOS for sustainable growth. Innovations in supply chain and customer engagement, including the Test & React model and ASOS.WORLD loyalty program, drive revenue and earnings improvement.Read more
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UK£3.6
25.3% undervalued intrinsic discount
AnalystConsensusTarget's Fair Value
Revenue
1.38% p.a.
Profit Margin
3.4%
Future PE
7.14x
Price in 2028
UK£5.22
Digital Commerce And AI Will Transform Ethical Fashion
Key Takeaways Accelerated adoption of Test & React and operational improvements are set to drive stronger gross margin, EBITDA, and cash flow growth than current forecasts anticipate. Innovations in AI personalization, digital marketing, and sustainability are unlocking higher customer engagement and positioning ASOS for increased market share and long-term revenue growth.Read more
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AN
UK£6.9
61.0% undervalued intrinsic discount
AnalystHighTarget's Fair Value
Revenue
5.54% p.a.
Profit Margin
0.25%
Future PE
147.83x
Price in 2028
UK£9.91
SHEIN Competition Will Choke Margins With Slight Efficiencies Emerging
Key Takeaways Rising sustainability expectations, inflation, and stiff competition threaten ASOS's revenue growth, profitability, and brand reputation. Ongoing challenges in inventory, returns, and regulatory compliance exert persistent pressure on margins and future earnings.Read more
6
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UK£2.2
22.3% overvalued intrinsic discount
AnalystLowTarget's Fair Value
Revenue
-0.48% p.a.
Profit Margin
0.19%
Future PE
75.43x
Price in 2028
UK£3.16
Trending Discussion
Recently Updated Narratives
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ASC: Future Margin Gains Are Expected To Support Share Price Recovery
Fair Value: UK£3.6 25.3% undervalued intrinsic discount
12 followersusers have followed this narrative
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SHEIN Competition Will Choke Margins With Slight Efficiencies Emerging
Fair Value: UK£2.2 22.3% overvalued intrinsic discount
0 followersusers have followed this narrative
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Digital Commerce And AI Will Transform Ethical Fashion
Fair Value: UK£6.9 61.0% undervalued intrinsic discount
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Snowflake Analysis
ASOS Plc Key Details
Last Reported Earnings
Aug 31, 2025
Next Reporting Earnings
n/a
- -2.50
- 47.09%
- -12.04%
- 237.1%
About ASC
- Founded
- 2000
- Employees
- 2800
- CEO
- WebsiteView website
ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds. The company was formerly known as asSeenonScreen Holdings PLC and changed its name to ASOS Plc in August 2003. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.
