boohoo group (DEBS) Stock Overview
Through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
DEBS Community Fair Values
Create NarrativeSee what 27 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
boohoo group plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.17 |
| 52 Week High | UK£0.29 |
| 52 Week Low | UK£0.10 |
| Beta | 1.26 |
| 1 Month Change | 0.57% |
| 3 Month Change | -13.58% |
| 1 Year Change | -19.17% |
| 3 Year Change | -60.08% |
| 5 Year Change | -94.63% |
| Change since IPO | -75.00% |
Recent News & Updates
Narrative Update • May 11
DEBS: Equity Raise And Asset Light Plan Will Drive Future Upside
Analysts have adjusted their price target on boohoo group slightly, keeping fair value around £0.29 per share while fine tuning assumptions such as the discount rate and future P/E multiple to reflect updated views on the company and its risk profile. What's in the News boohoo group completed a follow on equity offering of £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing (Key Developments).Narrative Update • Apr 26
DEBS: Equity Raise And Asset Light Plan Will Support Future Rebound
Analysts have trimmed their fair value estimate for boohoo group to £0.29 per share from £0.29, reflecting updates to the discount rate, revenue growth, profit margin and future P/E assumptions in their models. What's in the News boohoo group plc completed a follow on equity offering raising £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing feature.Narrative Update • Apr 11
DEBS: Equity Raise And Asset Light Turnaround Plan Will Support Bullish Outlook
Analysts have lifted their price target for boohoo group to £0.29 from £0.24, citing updated assumptions around fair value, discount rate, revenue growth, profit margin and a higher future P/E multiple. What's in the News Completed a follow-on equity offering of £40 million through the issue of 160,277,779 ordinary shares at £0.18 under Regulation S, with a subsequent direct listing feature (Key Developments).Narrative Update • Mar 28
DEBS: Equity Raise And Asset Lite Model Will Support Bullish Outlook
Analysts have modestly revised their fair value estimate for boohoo group to £0.24 per share. They point to slightly adjusted assumptions around the discount rate, profit margin and future P/E as the key inputs behind the new price target.Recent updates
Narrative Update • May 11
DEBS: Equity Raise And Asset Light Plan Will Drive Future Upside
Analysts have adjusted their price target on boohoo group slightly, keeping fair value around £0.29 per share while fine tuning assumptions such as the discount rate and future P/E multiple to reflect updated views on the company and its risk profile. What's in the News boohoo group completed a follow on equity offering of £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing (Key Developments).Narrative Update • Apr 26
DEBS: Equity Raise And Asset Light Plan Will Support Future Rebound
Analysts have trimmed their fair value estimate for boohoo group to £0.29 per share from £0.29, reflecting updates to the discount rate, revenue growth, profit margin and future P/E assumptions in their models. What's in the News boohoo group plc completed a follow on equity offering raising £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing feature.Narrative Update • Apr 11
DEBS: Equity Raise And Asset Light Turnaround Plan Will Support Bullish Outlook
Analysts have lifted their price target for boohoo group to £0.29 from £0.24, citing updated assumptions around fair value, discount rate, revenue growth, profit margin and a higher future P/E multiple. What's in the News Completed a follow-on equity offering of £40 million through the issue of 160,277,779 ordinary shares at £0.18 under Regulation S, with a subsequent direct listing feature (Key Developments).Narrative Update • Mar 28
DEBS: Equity Raise And Asset Lite Model Will Support Bullish Outlook
Analysts have modestly revised their fair value estimate for boohoo group to £0.24 per share. They point to slightly adjusted assumptions around the discount rate, profit margin and future P/E as the key inputs behind the new price target.Narrative Update • Mar 10
DEBS: Equity Raise And Asset Lite Shift Will Support Bullish Outlook
Analysts have trimmed their fair value estimate for boohoo group slightly, from £0.24 to about £0.24, reflecting updated assumptions on discount rates, revenue growth, profit margins and future P/E expectations. What's in the News boohoo group plc completed a £40 million follow-on equity offering, issuing 160,277,779 and 61,944,443 ordinary shares at £0.18 per share under Regulation S with a subsequent direct listing feature.Narrative Update • Feb 24
DEBS: Equity Raise And Asset Lite Shift Will Support Bullish Outlook
Analysts have adjusted their fair value estimate for boohoo group, maintaining it at £0.24, reflecting updated assumptions for revenue growth, profit margins and a lower future P/E multiple. What's in the News boohoo group plc has completed a follow on equity offering of £40 million, issuing 160,277,779 and 61,944,443 ordinary shares at £0.18 per share under Regulation S with a subsequent direct listing (Key Developments).Narrative Update • Feb 09
DEBS: AI Merchandising Rollout Will Shape Pricing As Fair Outlook Persists
Analysts have trimmed their price expectations for boohoo group, highlighting only modest changes to revenue and margin assumptions, along with a slightly higher discount rate and a lower implied future P/E multiple as key drivers of the revised fair value view. What's in the News Debenhams Group, part of boohoo group, is rolling out a new agentic AI system to manage sales, stock and pricing across its brands as the Golden Quarter begins, with a focus on faster and more accurate merchandising decisions (Key Developments).Narrative Update • Jan 26
DEBS: AI Rollout Will Guide Pricing Decisions As Outlook Remains Balanced
Analysts have reduced their fair value estimate for boohoo group from £0.26 to about £0.24 per share, citing slightly softer assumptions for revenue trends, profit margins, and future P/E multiples. What's in the News Debenhams Group, part of boohoo group, has rolled out a new artificial intelligence solution aimed at managing sales, stock and pricing more effectively across its brands as the Golden Quarter begins.Narrative Update • Jan 10
DEBS: AI Deployment Will Drive Pricing Decisions And Support Future Margins
Analysts have increased their fair value estimate for boohoo group from £0.25 to about £0.26 per share, reflecting updated assumptions for the discount rate, revenue contraction, profit margin and future P/E. What's in the News Debenhams Group, part of boohoo group, has rolled out a new artificial intelligence solution to manage sales, stock and pricing across its brands as the Golden Quarter begins, aiming for quicker and more informed commercial decisions (Key Developments).Analysis Article • Jan 03
Are Investors Undervaluing boohoo group plc (LON:DEBS) By 45%?
Key Insights boohoo group's estimated fair value is UK£0.42 based on 2 Stage Free Cash Flow to Equity boohoo group is...Narrative Update • Dec 16
DEBS: AI Rollout Will Support Margins While Sales Trends Remain Subdued
Narrative Update Analysts have nudged their price target for boohoo group slightly higher to reflect a modest uplift in estimated fair value to approximately £0.25 per share. This is supported by expectations of improved profit margins, despite slightly softer revenue growth assumptions and a higher future P/E multiple.Analysis Article • Dec 16
boohoo group (LON:DEBS) Is Finding It Tricky To Allocate Its Capital
When it comes to investing, there are some useful financial metrics that can warn us when a business is potentially in...Narrative Update • Dec 01
DEBS: Margin Gains And AI-Driven Agility Will Face Slower Sales Ahead
Analysts have raised their price target for boohoo group from £0.22 to £0.25, citing an improved profit margin outlook and a lower discount rate, although they have tempered expectations for revenue growth. What's in the News Debenhams Group, part of boohoo group, has launched a new artificial intelligence solution to manage sales, stock, and pricing more effectively across its brands (Key Developments).Analysis Article • Nov 28
Revenues Not Telling The Story For boohoo group plc (LON:DEBS) After Shares Rise 44%
boohoo group plc ( LON:DEBS ) shares have had a really impressive month, gaining 44% after a shaky period beforehand...Analysis Article • Sep 06
Time To Worry? Analysts Are Downgrading Their boohoo group plc (LON:DEBS) Outlook
Market forces rained on the parade of boohoo group plc ( LON:DEBS ) shareholders today, when the analysts downgraded...Narrative Update • Sep 05
Digital-first Model Will Yield Cost Savings And Streamlined Operations
Analysts have lowered Boohoo Group’s price target from £0.252 to £0.221, citing weak UK consumer demand, structural pressures in UK retail, and concerns that the company’s shift to marketplace and capital-lite models has not shown sufficient progress beyond Debenhams to offset these headwinds. Analyst Commentary Pivot to a capital-lite, marketplace model showing success at Debenhams but not broadly at Boohoo Weaker UK consumer demand is impacting revenue outlook Structural pressures within the UK retail sector remain Ongoing challenges in scaling new business models Concerns that positive developments are not sufficient to offset macro headwinds What's in the News Debenhams Group (formerly Boohoo Group) is considering selling its PrettyLittleThing brand as part of a major turnaround strategy.Analysis Article • Aug 27
Take Care Before Jumping Onto boohoo group plc (LON:DEBS) Even Though It's 27% Cheaper
To the annoyance of some shareholders, boohoo group plc ( LON:DEBS ) shares are down a considerable 27% in the last...Analysis Article • Apr 18
Some Confidence Is Lacking In boohoo group plc (LON:DEBS) As Shares Slide 25%
To the annoyance of some shareholders, boohoo group plc ( LON:DEBS ) shares are down a considerable 25% in the last...
New Narrative • Mar 28
Digital-first Model Will Yield Cost Savings And Streamlined Operations
The digital marketplace model's expansion and cost-cutting measures enhance future revenue, profitability, and net margins across brands.Analysis Article • Dec 14
Subdued Growth No Barrier To boohoo group plc (LON:BOO) With Shares Advancing 29%
The boohoo group plc ( LON:BOO ) share price has done very well over the last month, posting an excellent gain of 29...Analysis Article • Aug 02
Is boohoo group (LON:BOO) Using Debt Sensibly?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 13
We Think Shareholders May Want To Consider A Review Of boohoo group plc's (LON:BOO) CEO Compensation Package
Key Insights boohoo group to hold its Annual General Meeting on 20th of June Salary of UK£676.3k is part of CEO John...Analysis Article • Jan 25
Is boohoo group (LON:BOO) Using Debt In A Risky Way?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Jan 03
Is It Time To Consider Buying boohoo group plc (LON:BOO)?
While boohoo group plc ( LON:BOO ) might not have the largest market cap around , it received a lot of attention from a...Analysis Article • Dec 07
Estimating The Fair Value Of boohoo group plc (LON:BOO)
Key Insights boohoo group's estimated fair value is UK£0.46 based on 2 Stage Free Cash Flow to Equity boohoo group's...Analysis Article • Apr 01
Is boohoo group plc (LON:BOO) Trading At A 49% Discount?
Key Insights Using the 2 Stage Free Cash Flow to Equity, boohoo group fair value estimate is UK£1.16 Current share...Analysis Article • Feb 03
Is Now An Opportune Moment To Examine boohoo group plc (LON:BOO)?
boohoo group plc ( LON:BOO ), might not be a large cap stock, but it led the AIM gainers with a relatively large price...Analysis Article • Nov 02
Is boohoo group (LON:BOO) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Shareholder Returns
| DEBS | GB Specialty Retail | GB Market | |
|---|---|---|---|
| 7D | 0% | 7.5% | 0.5% |
| 1Y | -19.2% | -10.0% | 18.0% |
Return vs Industry: DEBS underperformed the UK Specialty Retail industry which returned -13.7% over the past year.
Return vs Market: DEBS underperformed the UK Market which returned 16.8% over the past year.
Price Volatility
| DEBS volatility | |
|---|---|
| DEBS Average Weekly Movement | 5.1% |
| Specialty Retail Industry Average Movement | 6.0% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in GB Market | 12.0% |
| 10% least volatile stocks in GB Market | 3.1% |
Stable Share Price: DEBS has not had significant price volatility in the past 3 months compared to the UK market.
Volatility Over Time: DEBS's weekly volatility has decreased from 13% to 5% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | 3,869 | Dan Finley | www.debenhamsgroup.com |
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams brands.
boohoo group plc Fundamentals Summary
| DEBS fundamental statistics | |
|---|---|
| Market cap | UK£281.81m |
| Earnings (TTM) | -UK£140.00m |
| Revenue (TTM) | UK£701.80m |
0.4x
P/S Ratio-2.0x
P/E RatioIs DEBS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DEBS income statement (TTM) | |
|---|---|
| Revenue | UK£701.80m |
| Cost of Revenue | UK£335.30m |
| Gross Profit | UK£366.50m |
| Other Expenses | UK£506.50m |
| Earnings | -UK£140.00m |
Last Reported Earnings
Aug 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.087 |
| Gross Margin | 52.22% |
| Net Profit Margin | -19.95% |
| Debt/Equity Ratio | 141,400.0% |
How did DEBS perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/20 16:38 |
| End of Day Share Price | 2026/05/20 00:00 |
| Earnings | 2025/08/31 |
| Annual Earnings | 2025/02/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
boohoo group plc is covered by 21 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Aneesha Sherman | Bernstein |
| Mia Strauss | BNP Paribas |
| Alexander Richard Okines | BNP Paribas |