boohoo group plc

AIM:DEBS Stock Report

Market Cap: UK£281.8m

boohoo group Past Earnings Performance

Past criteria checks 0/6

boohoo group's earnings have been declining at an average annual rate of -66.4%, while the Specialty Retail industry saw earnings declining at 13.7% annually. Revenues have been declining at an average rate of 17.6% per year.

Key information

-66.43%

Earnings growth rate

-65.63%

EPS growth rate

Specialty Retail Industry Growth17.00%
Revenue growth rate-17.63%
Return on equity-140,000.00%
Net Margin-19.95%
Last Earnings Update31 Aug 2025

Recent past performance updates

Recent updates

Narrative Update May 11

DEBS: Equity Raise And Asset Light Plan Will Drive Future Upside

Analysts have adjusted their price target on boohoo group slightly, keeping fair value around £0.29 per share while fine tuning assumptions such as the discount rate and future P/E multiple to reflect updated views on the company and its risk profile. What's in the News boohoo group completed a follow on equity offering of £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing (Key Developments).
Narrative Update Apr 26

DEBS: Equity Raise And Asset Light Plan Will Support Future Rebound

Analysts have trimmed their fair value estimate for boohoo group to £0.29 per share from £0.29, reflecting updates to the discount rate, revenue growth, profit margin and future P/E assumptions in their models. What's in the News boohoo group plc completed a follow on equity offering raising £40 million, issuing 160,277,779 ordinary shares at £0.18 and a further 61,944,443 ordinary shares at £0.18 under Regulation S with a subsequent direct listing feature.
Narrative Update Apr 11

DEBS: Equity Raise And Asset Light Turnaround Plan Will Support Bullish Outlook

Analysts have lifted their price target for boohoo group to £0.29 from £0.24, citing updated assumptions around fair value, discount rate, revenue growth, profit margin and a higher future P/E multiple. What's in the News Completed a follow-on equity offering of £40 million through the issue of 160,277,779 ordinary shares at £0.18 under Regulation S, with a subsequent direct listing feature (Key Developments).
Narrative Update Mar 28

DEBS: Equity Raise And Asset Lite Model Will Support Bullish Outlook

Analysts have modestly revised their fair value estimate for boohoo group to £0.24 per share. They point to slightly adjusted assumptions around the discount rate, profit margin and future P/E as the key inputs behind the new price target.
Narrative Update Mar 10

DEBS: Equity Raise And Asset Lite Shift Will Support Bullish Outlook

Analysts have trimmed their fair value estimate for boohoo group slightly, from £0.24 to about £0.24, reflecting updated assumptions on discount rates, revenue growth, profit margins and future P/E expectations. What's in the News boohoo group plc completed a £40 million follow-on equity offering, issuing 160,277,779 and 61,944,443 ordinary shares at £0.18 per share under Regulation S with a subsequent direct listing feature.
Narrative Update Feb 24

DEBS: Equity Raise And Asset Lite Shift Will Support Bullish Outlook

Analysts have adjusted their fair value estimate for boohoo group, maintaining it at £0.24, reflecting updated assumptions for revenue growth, profit margins and a lower future P/E multiple. What's in the News boohoo group plc has completed a follow on equity offering of £40 million, issuing 160,277,779 and 61,944,443 ordinary shares at £0.18 per share under Regulation S with a subsequent direct listing (Key Developments).
Narrative Update Feb 09

DEBS: AI Merchandising Rollout Will Shape Pricing As Fair Outlook Persists

Analysts have trimmed their price expectations for boohoo group, highlighting only modest changes to revenue and margin assumptions, along with a slightly higher discount rate and a lower implied future P/E multiple as key drivers of the revised fair value view. What's in the News Debenhams Group, part of boohoo group, is rolling out a new agentic AI system to manage sales, stock and pricing across its brands as the Golden Quarter begins, with a focus on faster and more accurate merchandising decisions (Key Developments).
Narrative Update Jan 26

DEBS: AI Rollout Will Guide Pricing Decisions As Outlook Remains Balanced

Analysts have reduced their fair value estimate for boohoo group from £0.26 to about £0.24 per share, citing slightly softer assumptions for revenue trends, profit margins, and future P/E multiples. What's in the News Debenhams Group, part of boohoo group, has rolled out a new artificial intelligence solution aimed at managing sales, stock and pricing more effectively across its brands as the Golden Quarter begins.
Narrative Update Jan 10

DEBS: AI Deployment Will Drive Pricing Decisions And Support Future Margins

Analysts have increased their fair value estimate for boohoo group from £0.25 to about £0.26 per share, reflecting updated assumptions for the discount rate, revenue contraction, profit margin and future P/E. What's in the News Debenhams Group, part of boohoo group, has rolled out a new artificial intelligence solution to manage sales, stock and pricing across its brands as the Golden Quarter begins, aiming for quicker and more informed commercial decisions (Key Developments).
Analysis Article Jan 03

Are Investors Undervaluing boohoo group plc (LON:DEBS) By 45%?

Key Insights boohoo group's estimated fair value is UK£0.42 based on 2 Stage Free Cash Flow to Equity boohoo group is...
Narrative Update Dec 16

DEBS: AI Rollout Will Support Margins While Sales Trends Remain Subdued

Narrative Update Analysts have nudged their price target for boohoo group slightly higher to reflect a modest uplift in estimated fair value to approximately £0.25 per share. This is supported by expectations of improved profit margins, despite slightly softer revenue growth assumptions and a higher future P/E multiple.
Analysis Article Dec 16

boohoo group (LON:DEBS) Is Finding It Tricky To Allocate Its Capital

When it comes to investing, there are some useful financial metrics that can warn us when a business is potentially in...
Narrative Update Dec 01

DEBS: Margin Gains And AI-Driven Agility Will Face Slower Sales Ahead

Analysts have raised their price target for boohoo group from £0.22 to £0.25, citing an improved profit margin outlook and a lower discount rate, although they have tempered expectations for revenue growth. What's in the News Debenhams Group, part of boohoo group, has launched a new artificial intelligence solution to manage sales, stock, and pricing more effectively across its brands (Key Developments).
Analysis Article Nov 28

Revenues Not Telling The Story For boohoo group plc (LON:DEBS) After Shares Rise 44%

boohoo group plc ( LON:DEBS ) shares have had a really impressive month, gaining 44% after a shaky period beforehand...
Analysis Article Sep 06

Time To Worry? Analysts Are Downgrading Their boohoo group plc (LON:DEBS) Outlook

Market forces rained on the parade of boohoo group plc ( LON:DEBS ) shareholders today, when the analysts downgraded...
Narrative Update Sep 05

Digital-first Model Will Yield Cost Savings And Streamlined Operations

Analysts have lowered Boohoo Group’s price target from £0.252 to £0.221, citing weak UK consumer demand, structural pressures in UK retail, and concerns that the company’s shift to marketplace and capital-lite models has not shown sufficient progress beyond Debenhams to offset these headwinds. Analyst Commentary Pivot to a capital-lite, marketplace model showing success at Debenhams but not broadly at Boohoo Weaker UK consumer demand is impacting revenue outlook Structural pressures within the UK retail sector remain Ongoing challenges in scaling new business models Concerns that positive developments are not sufficient to offset macro headwinds What's in the News Debenhams Group (formerly Boohoo Group) is considering selling its PrettyLittleThing brand as part of a major turnaround strategy.
Analysis Article Aug 27

Take Care Before Jumping Onto boohoo group plc (LON:DEBS) Even Though It's 27% Cheaper

To the annoyance of some shareholders, boohoo group plc ( LON:DEBS ) shares are down a considerable 27% in the last...
Analysis Article Apr 18

Some Confidence Is Lacking In boohoo group plc (LON:DEBS) As Shares Slide 25%

To the annoyance of some shareholders, boohoo group plc ( LON:DEBS ) shares are down a considerable 25% in the last...
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New Narrative Mar 28

Digital-first Model Will Yield Cost Savings And Streamlined Operations

The digital marketplace model's expansion and cost-cutting measures enhance future revenue, profitability, and net margins across brands.
Analysis Article Dec 14

Subdued Growth No Barrier To boohoo group plc (LON:BOO) With Shares Advancing 29%

The boohoo group plc ( LON:BOO ) share price has done very well over the last month, posting an excellent gain of 29...
Analysis Article Aug 02

Is boohoo group (LON:BOO) Using Debt Sensibly?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Jun 13

We Think Shareholders May Want To Consider A Review Of boohoo group plc's (LON:BOO) CEO Compensation Package

Key Insights boohoo group to hold its Annual General Meeting on 20th of June Salary of UK£676.3k is part of CEO John...
Analysis Article Jan 25

Is boohoo group (LON:BOO) Using Debt In A Risky Way?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysis Article Jan 03

Is It Time To Consider Buying boohoo group plc (LON:BOO)?

While boohoo group plc ( LON:BOO ) might not have the largest market cap around , it received a lot of attention from a...
Analysis Article Dec 07

Estimating The Fair Value Of boohoo group plc (LON:BOO)

Key Insights boohoo group's estimated fair value is UK£0.46 based on 2 Stage Free Cash Flow to Equity boohoo group's...
Analysis Article Apr 01

Is boohoo group plc (LON:BOO) Trading At A 49% Discount?

Key Insights Using the 2 Stage Free Cash Flow to Equity, boohoo group fair value estimate is UK£1.16 Current share...
Analysis Article Feb 03

Is Now An Opportune Moment To Examine boohoo group plc (LON:BOO)?

boohoo group plc ( LON:BOO ), might not be a large cap stock, but it led the AIM gainers with a relatively large price...
Analysis Article Nov 02

Is boohoo group (LON:BOO) A Risky Investment?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...

Revenue & Expenses Breakdown

How boohoo group makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

AIM:DEBS Revenue, expenses and earnings (GBP Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Aug 25702-1403110
31 May 25746-2023990
28 Feb 25790-2634870
31 Aug 24559-2414190
31 May 24730-1934610
29 Feb 24902-1465030
30 Nov 231,538-1218140
31 Aug 231,615-938580
31 May 231,692-848890
28 Feb 231,769-769210
30 Nov 221,829-569440
31 Aug 221,889-369680
31 May 221,936-209760
28 Feb 221,983-49830
30 Nov 211,944289510
31 Aug 211,905599200
31 May 211,825758680
28 Feb 211,745918170
30 Nov 201,616857530
31 Aug 201,487806900
31 May 201,361726300
29 Feb 201,235645710
30 Nov 191,131625220
31 Aug 191,027614730
31 May 19942524360
28 Feb 19857443990
30 Nov 18785393630
31 Aug 18712343270
31 May 18646332930
28 Feb 18580322590
30 Nov 17505292270
31 Aug 17430271950
31 May 17362261650
28 Feb 17295241350
30 Nov 16263221220
31 Aug 16232191080
31 May 16214161040
29 Feb 1619512990
30 Nov 1517911930
31 Aug 1516310860
31 May 151529800

Quality Earnings: DEBS is currently unprofitable.

Growing Profit Margin: DEBS is currently unprofitable.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: DEBS is unprofitable, and losses have increased over the past 5 years at a rate of 66.4% per year.

Accelerating Growth: Unable to compare DEBS's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: DEBS is unprofitable, making it difficult to compare its past year earnings growth to the Specialty Retail industry (40.9%).


Return on Equity

High ROE: DEBS has a negative Return on Equity (-140000%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/21 14:22
End of Day Share Price 2026/05/21 00:00
Earnings2025/08/31
Annual Earnings2025/02/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

boohoo group plc is covered by 21 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Aneesha ShermanBernstein
Mia StraussBNP Paribas
Alexander Richard OkinesBNP Paribas