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SAGA logo

Saga plc Stock Price

LSE:SAGA Community·UK£859.6m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 20 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

SAGA Share Price Performance

UK£0
-2.07 (-100.00%)
​
UK£10.25
Fair Value
UK£0
-2.07 (-100.00%)
​
Price UK£0
Fri, 7 Aug 26
Fair ValueUK£10.25
Share Pricen/a

SAGA Community Narratives

AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value UK£10.25 41.5% undervalued intrinsic discount

Ageing Demographics And Cruise Demand Will Transform This Over 50s Travel And Insurance Specialist

0users have liked this narrative
0users have commented on this narrative
5users have followed this narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value UK£9.09 34.0% undervalued intrinsic discount

Later Life Travel Demand And Capital Light Insurance Model Will Support Long Term Prospects

0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value UK£7.95 24.5% undervalued intrinsic discount

Cruise Capacity And Insurance Partnerships Will Pressure Earnings Despite Aging Demographic Tailwinds

1users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
SAGA logo
Saga
41.5% undervalued intrinsic discount

Ageing Demographics And Cruise Demand Will Transform This Over 50s Travel And Insurance Specialist

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 7 Aug
Read Narrative
SAGA logo
Saga
34.0% undervalued intrinsic discount

Later Life Travel Demand And Capital Light Insurance Model Will Support Long Term Prospects

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 24 Jul
Read Narrative
SAGA logo
Saga
24.5% undervalued intrinsic discount

Cruise Capacity And Insurance Partnerships Will Pressure Earnings Despite Aging Demographic Tailwinds

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 10 Jul
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystHighTarget
SAGA logo

SAGA: Higher Revenue Assumptions And Richer Future P/E Will Drive Upside

Fair Value: UK£10.25 41.5% undervalued intrinsic discount
5 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
SAGA logo

nan

Fair Value: UK£9.09 34.0% undervalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystLowTarget
SAGA logo

SAGA: Higher Margin Outlook And Richer Future P/E Will Support Upside

Fair Value: UK£7.95 24.5% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

High growth potential and fair value.

2 Risks
3 Rewards
View Full Analysis

Saga plc Key Details

UK£666.1m

Revenue

UK£342.0m

Cost of Revenue

UK£324.1m

Gross Profit

UK£320.0m

Other Expenses

UK£4.1m

Earnings

Last Reported Earnings
Jan 31, 2026
Next Reporting Earnings
Sep 30, 2026
0.028
48.66%
0.62%
875.0%
View Full Analysis

About SAGA

Founded
1950
Employees
2936
CEO
Michael Hazell
WebsiteView website
www.corporate.saga.co.uk

Saga plc, together with its subsidiaries, provides package and cruise holidays, general insurance, and personal finance products and services in the United Kingdom. It operates through three segments: Travel, Insurance, and Other Businesses and Central Costs. The company offers travel, motor, home, private medical, and other insurance products. It also operates and delivers ocean and river cruise holidays, as well as package tour and other holiday products; and provides savings accounts, equity release, legal services, mortgages, investment products and services. In addition, the company is involved in mailing house; publishing and delivering content provision of insurance broking, repair of automotive vehicles, debt service, motor accident management, and printing and mailing services; Saga Money which offers personal finance products; and Saga Publishing business. The company was founded in 1950 and is headquartered in London, the United Kingdom.

Recent SAGA News & Updates

User avatar
Narrative Update • Aug 07

SAGA: Higher Revenue Assumptions And Richer Future P/E Will Drive Upside

Analysts have raised their price target for Saga from £5.15 to £10.25. This change reflects updated assumptions about revenue growth, profit margins, and a higher future P/E multiple.
User avatar
Narrative Update • Jul 24

nan

Analysts have lifted their price target on Saga to £9.09 from £2.72, citing updated views on fair value, discount rate, revenue growth, profit margin and future P/E assumptions. What’s in the News for Saga No recent Saga specific news items have been identified from the provided sources.
User avatar
Narrative Update • Jul 10

SAGA: Higher Margin Outlook And Richer Future P/E Will Support Upside

Analysts have lifted their price target for Saga to £7.95 from £6.00, citing updated assumptions that include a 4.9% revenue growth outlook, a 13.4% profit margin, and a 14.8x future P/E, all discounted at 7.6%. What's in the News No recent Saga specific news or key developments were identified in the provided sources.

Recent updates

No updates

Saga plc Competitors

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