DashboardPortfoliosWatchlistCommunityDiscoverScreener
  • Community
  • /
  • United Kingdom
  • /
  • Retail
Author Program NEWCreate Narrative
SMWH logo

WH Smith PLC Stock Price

LSE:SMWH Community·UK£563.2m Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 24 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

SMWH Share Price Performance

UK£3.74
-2.93 (-43.90%)
​
UK£4.70
Fair Value
UK£3.74
-2.93 (-43.90%)
20.4% undervalued intrinsic discount
UK£4.70
Fair Value
Price UK£3.74
AnalystConsensusTarget UK£4.70
AnalystLowTarget UK£3.70
AnalystHighTarget UK£5.75
Tue, 14 Jul 26
Fair ValueUK£4.70
Share Pricen/a

SMWH Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value UK£4.7 20.4% undervalued intrinsic discount

Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook

0users have liked this narrative
0users have commented on this narrative
15users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value UK£3.7 1.1% overvalued intrinsic discount

Digital Consumer Shift And Rising Costs Will Erode Value

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value UK£5.75 34.9% undervalued intrinsic discount

Global Air Travel And Urbanization Will Boost Retail Demand

0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
SMWH logo
WH Smith
20.4% undervalued intrinsic discount

Analyst Sentiment Divided on WH Smith After Profit Overstatement Influences Valuation Outlook

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 14 Jul
Read Narrative
SMWH logo
WH Smith
34.9% undervalued intrinsic discount

Global Air Travel And Urbanization Will Boost Retail Demand

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 29 Jun
Read Narrative
SMWH logo
WH Smith
1.1% overvalued intrinsic discount

Digital Consumer Shift And Rising Costs Will Erode Value

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 15 Jun
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystConsensusTarget
SMWH logo

SMWH: Future Upside Will Emerge As Travel Rebound Supports Cash Generation

Fair Value: UK£4.7 20.4% undervalued intrinsic discount
15 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
SMWH logo

SMWH: Rebased Expectations Will Support Future Upside From Travel Recovery Execution

Fair Value: UK£5.75 34.9% undervalued intrinsic discount
2 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystLowTarget
SMWH logo

SMWH: Future Equity Issuance And Dividend Suspension Will Pressure Risk Reward Profile

Fair Value: UK£3.7 1.1% overvalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

High growth potential and good value.

2 Risks
3 Rewards
View Full Analysis

WH Smith PLC Key Details

UK£1.6b

Revenue

UK£685.0m

Cost of Revenue

UK£900.0m

Gross Profit

UK£949.0m

Other Expenses

-UK£49.0m

Earnings

Last Reported Earnings
Feb 28, 2026
Next Reporting Earnings
Nov 12, 2026
-0.33
56.78%
-3.09%
337.9%
View Full Analysis

About SMWH

Founded
1792
Employees
9290
CEO
Andrew Harrison
WebsiteView website
www.whsmithplc.co.uk

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.

Recent SMWH News & Updates

User avatar
Narrative Update • Jul 14

SMWH: Future Upside Will Emerge As Travel Rebound Supports Cash Generation

The analyst price target for WH Smith has been reduced in line with recent Street moves, falling from about £6.26 to roughly £4.70. Analysts are factoring in updated assumptions around revenue growth, profit margins and a lower future P/E multiple, while still differing in their individual ratings on the stock.

Recent updates

No updates

WH Smith PLC Competitors

CURY logo

Currys

Symbol: LSE:CURY
Market cap: UK£1.5b
DNLM logo

Dunelm Group

Symbol: LSE:DNLM
Market cap: UK£1.5b
WOSG logo

Watches of Switzerland Group

Symbol: LSE:WOSG
Market cap: UK£1.5b
PETS logo

Pets at Home Group

Symbol: LSE:PETS
Market cap: UK£913.8m
View more competitors

Make Better Investing Decisions Anywhere

Scan to download
Open AppStoreOpen Google Play
Chrome Web Store
Level 5, 320 Pitt Street, Sydney
Financial Data provided by S&P Global Market Intelligence LLC, analysis provided by Simply Wall Street Pty Ltd. Copyright © 2026, S&P Global Market Intelligence LLC. All rights reserved.
View Data Sources
Markets
  • US: NYSE & NASDAQ
  • UK: FTSE
  • Australia: ASX
  • India: NIFTY
  • Canada: TSX
  • South Africa: JSE
  • Japan: NIKKEI
  • South Korea: KOSPI
  • Germany: DAX
Investing Ideas
  • Undervalued Companies
  • Dividend Powerhouses
  • Insider Buying
  • Nuclear Energy
  • Autonomous Vehicles
  • Artificial Intelligence
  • Crypto and Blockchain
  • Cybersecurity
  • More ideas
Stock Communities
  • AstraZeneca
  • HSBC Holdings
  • Shell
  • Unilever
  • Diageo
  • Rio Tinto Group
  • RELX
  • BP
  • Barclays
Features & Tools
  • Portfolio Tracker
  • Stock Screener & Alerts
  • Narratives & Fair Values
  • Dividend Calculator
News & Discovery
  • Latest Stock News
  • Global Market Insights
  • The Foxhole
  • Investing Ideas
  • Community Narratives
  • What's New
Simply Wall St
  • Plans & Pricing
  • Advertising
  • About Us
  • Contact Us
  • Careers
  • Help Center
  • Learn Stock Investing
  • Affiliate Program
  • Business & Enterprise
  • Charlie AI
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.
© 2026 Simply Wall Street Pty Ltd, US Design Patent #29/544/281, Community and European Design Registration #2845206
  • Terms and Conditions
  • Privacy Policy
  • AI Terms
  • Financial Services Guide