Harley-Davidson, Inc.

NYSE:HOG Voorraadrapport

Marktkapitalisatie: US$2.6b

Harley-Davidson Inkomsten in het verleden

Verleden criteriumcontroles 2/6

Harley-Davidson heeft de winst zien groeien met een gemiddeld jaarlijks percentage van 1.4%, terwijl de Auto-industrie de winst zag dalen met 13% per jaar. De inkomsten zijn gegroeid met een gemiddeld jaarlijks percentage van 0.6%. Het rendement op eigen vermogen van Harley-Davidson is 10.4%, en het heeft een nettomarge van 7.6%.

Belangrijke informatie

1.42%

Groei van de winst

5.18%

Groei van de winst per aandeel

Auto Groei van de industrie23.94%
Inkomstengroei0.64%
Rendement op eigen vermogen10.43%
Nettomarge7.57%
Volgende winstupdate05 May 2026

Recente prestatie-updates uit het verleden

Recent updates

HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns

The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.

Harley-Davidson: Losing Its Grip On The Road Ahead

Apr 16

HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns

Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.

HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures

Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.

HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience

We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.

HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability

The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.

HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability

Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.

Is Harley-Davidson (NYSE:HOG) A Risky Investment?

Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?

HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability

Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.

HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability

Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.

HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery

The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.

Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18

HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability

Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.

HOG: New Leadership Will Drive Dealer Health And Inventory Improvement

Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.

A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks

Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital

Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching

There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook

Mar 04

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Feb 20
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's

Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Feb 16
Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital

Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Jan 31
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt

Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Dec 16
Harley-Davidson, Inc.'s (NYSE:HOG) Earnings Are Not Doing Enough For Some Investors

Harley-Davidson: The Bikes Might Be Fast, But The Investment Is Not

Dec 14

Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Dec 01
Harley-Davidson (NYSE:HOG) Is Due To Pay A Dividend Of $0.1725

Harley-Davidson: An Uphill Ride Powered By Its Premium Segments

Dec 01

Opbrengsten en kosten

Hoe Harley-Davidson geld verdient en uitgeeft. Gebaseerd op laatst gerapporteerde winst, op LTM-basis.

Inkomsten en omzetgeschiedenis

NYSE:HOG Opbrengsten, kosten en inkomsten (USD Millions )
DatumInkomstenInkomstenG+A UitgavenR&D-uitgaven
31 Dec 254,4733398870
30 Sep 254,6655018670
30 Jun 254,4752438680
31 Mar 254,7863548730
31 Dec 245,1874559040
30 Sep 245,5525989220
30 Jun 245,9516789480
31 Mar 245,7776379360
31 Dec 235,8367079320
30 Sep 235,9267239890
30 Jun 236,0257859670
31 Mar 236,0498239170
31 Dec 225,7557418820
25 Sep 225,6297218430
26 Jun 225,3466238340
27 Mar 225,4096138710
31 Dec 215,3366501,0410
30 Sep 215,0455327860
27 Jun 214,8454898080
28 Mar 214,1791918140
31 Dec 204,05411,0530
27 Sep 204,4011111,1700
30 Jun 204,508781,2020
31 Mar 205,2763651,2370
31 Dec 195,3624241,1820
29 Sep 195,4354111,0480
30 Jun 195,4794381,0470
31 Mar 195,5594851,0610
31 Dec 185,7175311,2550
30 Sep 185,8005391,0670
01 Jul 185,6354941,0570
01 Apr 185,6875101,0310
31 Dec 175,6475221,0170
24 Sep 175,5295619930
25 Jun 175,6536069970
26 Mar 175,7486281,0310
31 Dec 165,9966921,0620
25 Sep 166,0666871,0820
26 Jun 166,1097131,0710
27 Mar 166,0727331,0540
31 Dec 155,9957521,0400
27 Sep 156,0157841,0270
28 Jun 155,9997941,0280

Kwaliteitswinsten: HOG heeft hoge kwaliteitsinkomsten.

Groeiende winstmarge: De huidige netto winstmarges (7.6%) HOG } zijn lager dan vorig jaar (8.8%).

Analyse vrije kasstroom versus winst

Analyse van de winstgroei in het verleden

Winsttrend: De winst van HOG is de afgelopen 5 jaar met 1.4% per jaar gegroeid.

Versnelling van de groei: De winstgroei HOG is het afgelopen jaar negatief geweest en kan daarom niet worden vergeleken met het 5-jarig gemiddelde.

Winst versus industrie: HOG had het afgelopen jaar een negatieve winstgroei ( -25.6% ), waardoor het moeilijk is om te vergelijken met het branchegemiddelde Auto ( -31.2% ).

Rendement op eigen vermogen

Hoge ROE: Het Rendement op eigen vermogen ( 10.4% ) van HOG wordt als laag beschouwd.

Rendement op activa

Rendement op geïnvesteerd vermogen

Ontdek sterk presterende bedrijven uit het verleden

7D

1Y

7D

1Y

7D

1Y

Bedrijfsanalyse en status van financiële gegevens

GegevensLaatst bijgewerkt (UTC-tijd)
Bedrijfsanalyse2026/04/30 19:42
Aandelenkoers aan het einde van de dag2026/04/30 00:00
Inkomsten2025/12/31
Jaarlijkse inkomsten2025/12/31

Gegevensbronnen

De gegevens die gebruikt zijn in onze bedrijfsanalyse zijn afkomstig van S&P Global Market Intelligence LLC. De volgende gegevens worden gebruikt in ons analysemodel om dit rapport te genereren. De gegevens zijn genormaliseerd, waardoor er een vertraging kan optreden voordat de bron beschikbaar is.

PakketGegevensTijdframeVoorbeeld Amerikaanse bron *
Financiële gegevens bedrijf10 jaar
  • Resultatenrekening
  • Kasstroomoverzicht
  • Balans
Consensus schattingen analisten+3 jaar
  • Financiële prognoses
  • Koersdoelen analisten
Marktprijzen30 jaar
  • Aandelenprijzen
  • Dividenden, splitsingen en acties
Eigendom10 jaar
  • Top aandeelhouders
  • Handel met voorkennis
Beheer10 jaar
  • Leiderschapsteam
  • Raad van bestuur
Belangrijkste ontwikkelingen10 jaar
  • Bedrijfsaankondigingen

* Voorbeeld voor effecten uit de VS, voor niet-Amerikaanse effecten worden gelijkwaardige formulieren en bronnen gebruikt.

Tenzij anders vermeld zijn alle financiële gegevens gebaseerd op een jaarperiode, maar worden ze elk kwartaal bijgewerkt. Dit staat bekend als Trailing Twelve Month (TTM) of Last Twelve Month (LTM) gegevens. Meer informatie.

Analysemodel en Snowflake

Details van het analysemodel dat is gebruikt om dit rapport te genereren zijn beschikbaar op onze Github-pagina. We hebben ook handleidingen over hoe je onze rapporten kunt gebruiken en tutorials op YouTube.

Leer meer over het team van wereldklasse dat het Simply Wall St-analysemodel heeft ontworpen en gebouwd.

Industrie en sector

Onze industrie- en sectormetrics worden elke 6 uur berekend door Simply Wall St, details van ons proces zijn beschikbaar op Github.

Bronnen van analisten

Harley-Davidson, Inc. wordt gevolgd door 29 analisten. 12 van deze analisten hebben de schattingen van de omzet of winst ingediend die zijn gebruikt als input voor ons rapport. Inzendingen van analisten worden de hele dag door bijgewerkt.

AnalistInstelling
David ColemanArgus Research Company
Craig KennisonBaird
Felicia Kantor HendrixBarclays