adidas Beheer
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Bjorn Gulden
Algemeen directeur
€7.4m
Totale compensatie
| Percentage CEO-salaris | 29.80% |
| Dienstverband CEO | 3.3yrs |
| Eigendom CEO | n/a |
| Management gemiddelde ambtstermijn | 3.3yrs |
| Gemiddelde ambtstermijn bestuur | 6.3yrs |
Recente managementupdates
Recent updates
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Sep 28
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Sep 02adidas AG's (ETR:ADS) Price In Tune With Revenues
Jul 25Does adidas (ETR:ADS) Have A Healthy Balance Sheet?
May 17
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Analyse CEO-vergoeding
| Datum | Totale vergoeding | Salaris | Bedrijfswinsten |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | €1b |
| Dec 31 2025 | n/a | n/a | €1b |
| Sep 30 2025 | n/a | n/a | €1b |
| Jun 30 2025 | n/a | n/a | €1b |
| Mar 31 2025 | n/a | n/a | €1b |
| Dec 31 2024 | €7m | €2m | €756m |
| Sep 30 2024 | n/a | n/a | €381m |
| Jun 30 2024 | n/a | n/a | €196m |
| Mar 31 2024 | n/a | n/a | €85m |
| Dec 31 2023 | €9m | €2m | -€119m |
| Sep 30 2023 | n/a | n/a | -€179m |
| Jun 30 2023 | n/a | n/a | -€368m |
| Mar 31 2023 | n/a | n/a | -€107m |
| Dec 31 2022 | €4m | n/a | €228m |
Compensatie versus markt: De totale vergoeding ($USD 8.67M ) Bjorn } ligt boven het gemiddelde voor bedrijven van vergelijkbare omvang in de German markt ($USD 5.71M ).
Compensatie versus inkomsten: De vergoeding van Bjorn is het afgelopen jaar in lijn geweest met de bedrijfsprestaties.
CEO
Bjorn Gulden (60 yo)
3.3yrs
Tenure
€7,383,585
Compensatie
Mr. Bjørn Gulden serves as Chairman of the Executive Board and Chief Executive Officer at adidas AG since January 1, 2023. He is also Chairman of the Board, Global Brands at adidas AG. He is also responsib...
Leiderschapsteam
| Naam | Positie | Tenure | Compensatie | Eigendom |
|---|---|---|---|---|
| Chairman of Global Brands | 3.3yrs | €7.38m | geen gegevens | |
| CFO & Member of Executive Board | 9.1yrs | €3.32m | geen gegevens | |
| Global Head of HR | 3.3yrs | €2.53m | geen gegevens | |
| Member of Executive Board & Chief Commercial Officer | 1.4yrs | €1.06m | geen gegevens | |
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 12.8yrs | €208.00k | geen gegevens | |
| Emp Rep Member of Supervisory Board | no data | €96.85k | geen gegevens | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | no data | €128.14k | geen gegevens | |
| Senior Vice President of Investor Relations & Corporate Communications | no data | geen gegevens | geen gegevens | |
| General Counsel | no data | geen gegevens | geen gegevens | |
| Senior VP and GM of Global Product - Training | 7yrs | geen gegevens | geen gegevens | |
| Managing Director for Korea | less than a year | geen gegevens | geen gegevens |
3.3yrs
Gemiddelde duur
54.5yo
Gemiddelde leeftijd
Ervaren management: Het managementteam van ADS wordt beschouwd als ervaren (gemiddelde ambtstermijn 3.3 jaar).
Bestuursleden
| Naam | Positie | Tenure | Compensatie | Eigendom |
|---|---|---|---|---|
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 6.9yrs | €208.00k | geen gegevens | |
| Emp Rep Member of Supervisory Board | 1.9yrs | €96.85k | geen gegevens | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | 1.9yrs | €128.14k | geen gegevens | |
| Independent Chairman of Supervisory Board | 6.9yrs | €404.00k | geen gegevens | |
| Independent Member of Supervisory Board | 6.9yrs | €103.00k | geen gegevens | |
| Independent Member of Supervisory Board | 9.8yrs | €254.00k | geen gegevens | |
| Independent Member of Supervisory Board | 6.9yrs | €308.00k | geen gegevens | |
| Independent Deputy Chairman of Supervisory Board | 9.8yrs | €134.28k | geen gegevens | |
| Independent Member of Supervisory Board | 5.7yrs | €166.57k | geen gegevens | |
| Independent Member of Supervisory Board | 4.9yrs | €104.00k | geen gegevens | |
| Employee Representative Member of the Supervisory Board | 4.3yrs | €105.00k | geen gegevens | |
| Employee Representative Deputy Chairman of Supervisory Board | 1.9yrs | €159.42k | geen gegevens |
6.3yrs
Gemiddelde duur
59.5yo
Gemiddelde leeftijd
Ervaren bestuur: De raad van bestuur van ADS wordt beschouwd als ervaren (gemiddelde ambtstermijn 6.3 jaar).
Bedrijfsanalyse en status van financiële gegevens
| Gegevens | Laatst bijgewerkt (UTC-tijd) |
|---|---|
| Bedrijfsanalyse | 2026/04/30 14:47 |
| Aandelenkoers aan het einde van de dag | 2026/04/30 00:00 |
| Inkomsten | 2026/03/31 |
| Jaarlijkse inkomsten | 2025/12/31 |
Gegevensbronnen
De gegevens die gebruikt zijn in onze bedrijfsanalyse zijn afkomstig van S&P Global Market Intelligence LLC. De volgende gegevens worden gebruikt in ons analysemodel om dit rapport te genereren. De gegevens zijn genormaliseerd, waardoor er een vertraging kan optreden voordat de bron beschikbaar is.
| Pakket | Gegevens | Tijdframe | Voorbeeld Amerikaanse bron * |
|---|---|---|---|
| Financiële gegevens bedrijf | 10 jaar |
| |
| Consensus schattingen analisten | +3 jaar |
|
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| Marktprijzen | 30 jaar |
| |
| Eigendom | 10 jaar |
| |
| Beheer | 10 jaar |
| |
| Belangrijkste ontwikkelingen | 10 jaar |
|
* Voorbeeld voor effecten uit de VS, voor niet-Amerikaanse effecten worden gelijkwaardige formulieren en bronnen gebruikt.
Tenzij anders vermeld zijn alle financiële gegevens gebaseerd op een jaarperiode, maar worden ze elk kwartaal bijgewerkt. Dit staat bekend als Trailing Twelve Month (TTM) of Last Twelve Month (LTM) gegevens. Meer informatie.
Analysemodel en Snowflake
Details van het analysemodel dat is gebruikt om dit rapport te genereren zijn beschikbaar op onze Github-pagina. We hebben ook handleidingen over hoe je onze rapporten kunt gebruiken en tutorials op YouTube.
Leer meer over het team van wereldklasse dat het Simply Wall St-analysemodel heeft ontworpen en gebouwd.
Industrie en sector
Onze industrie- en sectormetrics worden elke 6 uur berekend door Simply Wall St, details van ons proces zijn beschikbaar op Github.
Bronnen van analisten
adidas AG wordt gevolgd door 62 analisten. 25 van deze analisten hebben de schattingen van de omzet of winst ingediend die zijn gebruikt als input voor ons rapport. Inzendingen van analisten worden de hele dag door bijgewerkt.
| Analist | Instelling |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |