NasdaqGS:IQEntertainment
Should iQIYI’s First Offline “iQIYI LAND” Park Shift How Investors View IQ’s IP Monetization Strategy?
On January 1, 2026, iQIYI announced that iQIYI LAND, its first global offline entertainment park, would open in Yangzhou on February 8, 2026, featuring seven immersive zones built around its Chinese film and TV IP, with ticket presales starting January 16.
This move extends iQIYI’s content ecosystem into offline, tech-enabled themed experiences, tapping into China’s growing theme park sector while reinforcing the value of its existing IP portfolio.
We’ll now examine how launching iQIYI LAND...