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Genius Sports Legend Deal Recasts Data Monetization And Advertising Outlook
Genius Sports (NYSE:GENI) announced a definitive agreement to acquire Legend, expanding its live sports data and ad tech capabilities.
The company reported revenue and EBITDA figures for 2025 alongside the Legend deal, highlighting a shift in its data monetization strategy.
Genius Sports also unveiled new partnerships, including a direct integration with Magnite for real time ad activation.
An expanded collaboration with NBC Sports Regional Networks will use AI driven tools for augmented...