NYSE:HOGAuto
A Fresh Look at Harley-Davidson’s Valuation After Artie Starrs Takes Over as CEO
Harley-Davidson (NYSE:HOG) is back in the spotlight after the company named Artie Starrs as its new CEO, a move that is turning heads across the investment community. Even before the official announcement, Starrs made waves by purchasing a 2025 Heritage Classic motorcycle, signaling his personal stake in the company’s legacy and direction. For current and prospective shareholders, this leadership transition feels like more than just a change of title. It suggests a renewed push for brand...