NYSE:COTYPersonal Products
Coty Pairs OpenAI Deal With Bridgerton Fragrance Test For Turnaround
Coty (NYSE:COTY) has entered a partnership with OpenAI to roll out artificial intelligence tools across its global operations.
The company has also released a limited edition Bridgerton inspired fragrance collection in collaboration with Netflix and Shondaland.
These moves highlight Coty's push to update its technology stack while testing fresh branded product concepts in the fragrance segment.
Coty comes into these announcements with a current share price of $3.43 and mixed recent...