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Will Yalla’s (YALA) Saudi eLeague and Women’s Esports Push Redefine Its Core Growth Narrative?
On 2 February 2026, Yalla Group Limited announced a partnership with the Saudi Esports Federation, signing two MoUs that appoint Yalla as Official Event Partner of the 2026 Saudi eLeague and prioritize support for the Women's Saudi eLeague and local talent development.
This collaboration embeds Yalla deeper into Saudi Arabia’s esports ecosystem, tying its platform more closely to Vision 2030 and structured pathways for nurturing female and grassroots gaming talent.
We’ll now explore how...