NYSE:MOTobacco
Marlboro Volume Slump And Slow Shift To Smoke-Free Products Might Change The Case For Investing In Altria (MO)
Earlier this quarter, Altria Group reported earnings showing an 11.7% decline in Marlboro shipment volumes and weaker performance in its smokeless tobacco products, underscoring pressure on its core cigarette franchise.
The results also reinforced concerns that Altria is moving more slowly than peers into smoke-free alternatives, raising questions about how it will adapt its business mix over time.
We’ll now examine how the steep Marlboro volume drop may influence Altria’s existing...