NasdaqGS:ROKUEntertainment
Roku Bets On Shoppable TV And AI As Valuation Signals Upside Potential
Roku and Pinterest have launched a new shoppable TV series on Roku, letting viewers buy products directly from what they see on screen.
The rollout ties into Roku’s expansion of The Roku Channel and new AI powered tools such as conversational weather updates and real time content suggestions.
These features are gaining traction with younger audiences and aim to deepen engagement on Roku’s platform.
Roku, traded as NasdaqGS:ROKU, is leaning into interactive streaming at a time when its...