NYSE:EFXProfessional Services
Did Equifax’s (EFX) New AI Fraud and Income Tools Just Redefine Its Core Identity?
In late January 2026, Equifax launched a series of fraud and risk tools, including Credit Abuse Risk and Synthetic Identity Risk, alongside new Employment Insights and Income Confirm products that integrate verified income and employment data from The Work Number into lending and auto finance workflows.
Together, these launches underscore how Equifax is trying to deepen its role in lenders’ fraud prevention and credit decisioning processes by combining AI-driven risk scores with regulated,...