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What Is Kraft Heinz (KHC) Testing With Its Biggest Pouch Yet?
Kraft Heinz (NYSE:KHC) is rolling out a limited-edition Capri Sun Big Pouch as the largest format in the drink line.
The Big Pouch will be offered through exclusive daily drops on Walmart.com, targeting fans who have requested larger Capri Sun sizes.
Capri Sun is asking consumers to share feedback on the Big Pouch via social media to shape potential future product decisions.
The Capri Sun Big Pouch launch and fan feedback push tell only part of the Kraft Heinz story. Our analysis turns up 2...