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How Lee’s First Beauty Collaboration With Goody At Kontoor Brands (KTB) Has Changed Its Investment Story
In January 2026, Goody announced a limited-edition collaboration with Kontoor Brands’ Lee, launching 20 Americana-inspired hairbrushes and accessories exclusively at Walmart, Walmart.com, and Lee.com, priced between US$5.94 and US$12.94.
This marks Lee’s first move into the hair and beauty category, extending the denim label’s heritage into an adjacent, fashion-focused accessories space.
Next, we’ll examine how Lee’s first hair and beauty collection with Goody may influence Kontoor Brands’...