NYSE:TPRLuxury
Tapestry (TPR) Launches Gen Z Co Created Coach Platform To Rework Luxury Storytelling
Coach, part of Tapestry (NYSE:TPR), has launched &Coach, a digital luxury content platform co-created with Gen Z.
The platform focuses on social first storytelling and participatory campaigns, with younger creators embedded in the process.
&Coach is intended to reshape how the Coach brand builds community and relevance with younger luxury consumers.
Tapestry, trading at $145.87, sits behind Coach as its flagship brand and is leaning into a content driven approach to connect with younger...