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Is McCormick’s (MKC) Black Currant Push a Sign of Deeper Brand Strategy Shifts?
Earlier this week, McCormick expanded its 2026 Flavor of the Year campaign by rolling out Black Currant seasoning and finishing sugar, and by hosting Sensoria: The Black Currant Experience in New York, a multisensory event that brought the flavor trend to consumers and culinary professionals.
This push around Black Currant underlines how McCormick uses trend-driven product innovation and immersive brand experiences to deepen engagement with both home cooks and foodservice partners.
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