NYSE:DVMedia
AI-Powered CTV Verification Launch Could Be A Game Changer For DoubleVerify Holdings (DV)
Earlier this month, DoubleVerify launched DV Authentic Streaming TV at CES 2026, an AI-powered solution aimed at improving transparency, media quality, and ad performance for connected and streaming TV campaigns by unifying content discovery, reporting, analytics, and optimization in a single workflow.
A distinctive feature is its use of granular program-level and app-level signals, such as genre, maturity ratings, viewer scores, and attention insights, to give advertisers more accountable...