NYSE:IFFChemicals
Does IFF's New Light-Activated Fragrance Platform Deepen Its Innovation Moat Or Test Its Discipline?
International Flavors & Fragrances recently launched SENSORA™, a patent-pending, light-activated pro-fragrance technology designed to deliver evolving, long-lasting scent experiences across home, fabric, and personal care products, with its first application Floral Fusion targeted at liquid detergents.
This technology gives perfumers finer control over how fragrances unfold for days after activation, potentially strengthening IFF’s position in higher-value, performance-focused scent...

