NasdaqGS:DPZHospitality
Can Domino's (DPZ) Shinola Tie-In Reveal How Far Its Brand Elevation Strategy Can Stretch?
Domino's Pizza Inc. recently launched Slice Sauce, its first dedicated pizza dipping sauce, and ran a promotion giving customers a free Slice Sauce with any online Handmade Pan or Parmesan Stuffed Crust Pizza purchase through June 14, while also providing password-only access to a curated Shinola collection featuring black-and-gold watches and leather goods at preferred rates.
This collaboration links Domino's core menu innovation with a premium lifestyle brand, signaling an effort to...