NYSE:BROSHospitality
Dutch Bros Tests Urban Walk Up Format As Expansion And Food Push Grow
Dutch Bros (NYSE:BROS) has opened its first non drive thru urban walk up shop in Downtown Los Angeles.
The location is described as a top performing store, with strong uptake of digital order ahead.
The company is also expanding its national food program and accelerating its overall store opening plan.
Dutch Bros, best known for its drive thru coffee stands, is using the Los Angeles walk up format to reach denser urban areas where traditional layouts can be harder to roll out. For...