NasdaqGS:ROKUEntertainment
Is Smartly–Roku Ad API Integration Altering The Investment Case For Roku (ROKU)?
In June 2026, Smartly announced a partnership with Roku to plug its platform directly into Roku Ads Manager via the Roku Ads API, allowing marketers to extend social-style campaigns into connected TV while reusing existing creative assets.
This connection effectively blurs the line between social and TV streaming ad buying, potentially making Roku’s ecosystem more accessible to performance-focused advertisers.
Next, we’ll explore how this Smartly–Roku integration could influence Roku’s...