NasdaqGS:KHCFood
Does Kraft Heinz (KHC) Have A New Playbook For Brand Buzz?
Kraft Heinz (NasdaqGS:KHC) is rolling out a Philadelphia branded Everything Bagel Latte in collaboration with Ziggi's Coffee, described as the first beverage concept for the cream cheese label and Ziggi's first savory latte.
The HEINZ brand is introducing a customizable ketchup "Love Lid" that lets consumers control their preferred squeeze pattern as part of a wider summer promotion.
Both launches aim to draw consumer attention to Kraft Heinz brands through unusual flavor combinations and...