NYSE:RACEAuto
Ferrari Luce Puts Luxury EV Growth And Brand Scarcity To The Test
Ferrari (NYSE:RACE) is preparing to unveil its first full-electric vehicle, the Ferrari Luce.
The launch marks a key step in the company’s move into ultra-premium electric vehicles while it continues to focus on profitability and exclusivity.
The Luce is positioned as Ferrari’s entry into electric mobility alongside its broader product diversification efforts.
For you as an investor, Ferrari sits in a very specific corner of the auto market, focused on high-end performance cars with tight...