NYSE:RACEAuto
Ferrari Luce Backlash Puts EV Design And Brand Power To Test
Ferrari is under fire over the design of its new Luce electric vehicle, with early reactions from the public and former executives questioning its styling.
Critics are comparing the Luce to cheaper EVs and a former CEO has challenged whether the car should even carry the Ferrari logo.
The pushback comes as Ferrari, ticker NYSE:RACE, rolls out one of its highest profile EV launches to date and puts brand identity in the spotlight.
For investors tracking NYSE:RACE, this design backlash comes...