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Is AMC (AMC) Using Franchise Events to Reinvent Its Premium Cinema Strategy?
Warner Bros. Pictures announced that New Line Cinema’s "IT" returned to select AMC Dolby Cinema screens in the U.S. and internationally for a special one-night event, offering fans an exclusive preview of the upcoming HBO series "IT: Welcome to Derry."
This collaboration leveraged both a globally recognized horror franchise and AMC’s premium cinema experiences to generate heightened audience engagement during a key moviegoing season.
We’ll explore how the launch of AMC’s "Slash Pass" movie...