NasdaqGS:MDLZFood
Mondelez Taps Grogu Cookies And Star Wars Tie In For Growth
Nilla Wafers, owned by Mondelez International (NasdaqGS:MDLZ), has launched a limited-edition Grogu Nilla Nummies cookie.
The product is part of an exclusive collaboration with Lucasfilm tied to the premiere of Star Wars: The Mandalorian and Grogu.
The activation includes a nationwide retail rollout, an exclusive movie promotion, and visibility at the film premiere.
For Mondelez International, a global snacking company, this crossover links its long-standing Nilla Wafers brand with one of...