NasdaqGS:ULTASpecialty Retail
Ulta Beauty Times Square Flagship Extends Experiential Retail And Brand Reach
Ulta Beauty (NasdaqGS:ULTA) has signed a lease for the entire 26,000-square-foot building at 1551 Broadway in Times Square, New York City.
The company plans to open an experiential flagship store at the site, replacing American Eagle's former flagship.
The Times Square flagship is scheduled to launch in late 2027 with a focus on immersive experiences, events, and technology integration.
Ulta Beauty, trading at around $462.8 per share, is moving ahead with one of its highest profile retail...